Futureproof your SEO with a 360° approach
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The search landscape is changing fast. For now, Google remains the leading touchpoint for organic search. But chances are your audience is also looking for information through other platforms.
According to Google, nearly 40% of 18 to 24-year-olds use TikTok and Instagram Reels to find things like restaurants. Add the rise of AI-powered search engines like Perplexity, and it’s clear the game is shifting. Google isn’t being replaced – we’re seeing a diversification. It’s not an either-or, but a both-and story.
That’s why it’s time to switch to a 360° SEO approach that looks at every relevant angle. Don’t let these changes hold you back. Let them make you stronger.
“Traditional” SEO touchpoints (Google etc.)
GEO (generative search optimisation)
Local SEO
SEO for social media
Our 360° SEO services
Why SEO remains essential
SEO brings in organic traffic, boosts brand awareness and improves user experience by making information easy to find. For a long time, SEO meant optimising your website to show up in search results – mostly on Google.
But people no longer search exclusively on Google. Today, many other channels can drive extra traffic to your site.
Think of local SEO via map apps like Google and Waze. Or SEO for popular social media like TikTok, YouTube and LinkedIn. And of course, SEO for AI-driven search – also known as GEO.
SEO still matters, but the game is changing. We’re moving from one dominant channel to an omnichannel approach, where user experience matters more than ever.
GEO, the new kid in town
No technology has ever caught on as quickly in Flanders as AI. Many popular chatbots (like ChatGPT, Gemini, Copilot...) can now browse the internet and cite their sources. As a (re)searcher, you often get a neatly packaged answer straight away (granted, not always 100% accurate).
That’s why it’s smart to optimise your content so it can be picked up by AI chatbots too. This is where Generative Engine Optimisation (GEO) comes in. GEO is the next step beyond SEO: it’s about making your content easy for AI systems to find and use in their answers, ideally with a source mention.
SEO and GEO have a lot in common, but there are key differences too. Is your content ready for this new era? Our experts are here to help you futureproof it.
White paper: Future-proof your SEO strategy
In this white paper, you’ll find everything you need to future-proof your SEO strategy.
Packed with practical tips for GEO and – finally – a clear, concise explanation of why the E-E-A-T criteria matter.
Ready to explore the five key focus areas for a sustainable SEO approach?
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Why trust iO with your SEO and GEO?
At iO, you’re in good hands with an end-to-end partnership. We take care of everything – from strategy to content, and from tech to marketing.
Thanks to our broad and in-depth expertise, we don’t just create content that gets found. We also make sure to:
Strengthen your brand and brand experience
Write human-centred copy that’s easy for bots to crawl
Use advanced technologies like AI and Google Cloud
Automate your SEO and GEO processes wherever possible
Set up a rock-solid technical foundation for both SEO and GEO
Think omnichannel, but don't overdo it
Google, Perplexity, TikTok, Reddit, Instagram, Google Maps, YouTube… the list of channels is endless. But an omnichannel approach doesn’t mean you have to be on all of them.
What it does mean: finding out where your audience actually is – and making sure you show up where you need to, consistently.
Curious how your 360° SEO is performing today? Want to know which channels to add and which ones might not be worth the effort? Request your audit now.
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