The importance of data-driven digital marketing
How do you get the most value out of your digital data? More and more data is available to optimise your (digital) marketing activities. However, simply having the data does not necessarily mean that your marketing benefits from it. By means of a targeted step-by-step plan, we help organisations turn data into data-driven decisions to enable marketing successes.
The components of a strong data-driven approach
A strong data-driven approach consists of several components. Consider those below, for example.
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The benefits of data-driven optimisations
The benefits of making data-driven decisions and optimisations can be seen across all facets of digital marketing. A few practical examples:
Personalised e-mail campaigns
By analysing customer data such as demographics, preferences and online customer behaviour and turning them into customer segments, you can set up personalised e-mail campaigns for each segment. As you increase the relevance of each e-mail, readers will turn out to be more engaged, and your e-mails will see a higher open rate.
By analysing advertising data, you can - for example - identify the most effective channels and campaigns per target group. This allows you to deploy your marketing efforts effectively and use your advertising budget optimally.
A conversion boost for your webshop
By analysing customer behaviour on webshop pages, you gain insight into the customer journey of visitors and determine which pages convert the best. By directing more traffic to those pages, you end up boosting the conversion statistics of your webshop.
Specialists through and through
How do we get started with converting data into valuable insights for your organisation? Together with the stakeholders in your business, we develop an integrated approach, and bring your business objectives together with marketing, technology and content. Is our approach put in place and set in stone? Great, now the time has come to put it into practice. That’s iO all the way: with multidisciplinary teams, we help organisations bring strategy to the daily (global) operations.