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CTRL+SHIFT 2026 Playbook
A strategic guide for senior leaders in marketing, brand and digital to respond to rising customer expectations.
Are you ready for the questions your board will ask about AI, CX, growth and technology? This playbook helps you to take CTRL of your biggest 2026 challenges, so you can make strategic SHIFTS before the market forces you to.
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Events & trainings
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- Event: The evolution of search in the age of AI and retail media
- Workshop: Together we'll make ‘Drupal voor Overheden’ even better
- Webinar: Aligning your commercial team with LinkedIn Sales Navigator and HubSpot
- Webinar: CTRL+SHIFT: from platform silos to unified DXP journeys
- Light Up Tech conference 2026: Accelerate your digital ecosystem
- Next-level GEO: trends, tools & tactics for 2026
- Strategic self-service: the bridge to greater customer loyalty and growth
- Webinar: The future of AI search for educational institutions
- Content Supply Chain: how brands grow with scalable content
- Webinar: Design systems, from strategy to scalable impact
40 Insights
Dossier: Get a taste of AI – Discover the endless possibilities of AI
Harness the limitless possibilities of AI. Because it’s more than a hype, and although it’s not an end goal in itself it’s still a powerful tool that you can use to generate business value. From optimising business processes to supporting data analysis and copywriting: we will guide you through its practical applications. Our dossier helps you to unlock the real value of AI for your organisation – across all channels, for any audience, at every moment.
Dossiers
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- Dossier: Maximize your marketing efforts with HubSpot
- Dossier: Get a taste of AI – Discover the endless possibilities of AI
- Dossier: SEO strategy
- Dossier: Drupal. Why big brands rely on Drupal CMS.
- Dossier: Self service portals
- Dossier: Public Brands
- Dossier: E-inclusion & accessibility
- Dossier: B2B - Turning B2B challenges into solutions
- Dossier: Marketing automation
- Dossier: Successful marketing budgets and plans
- Dossier: successful innovation
- Dossier: Composable, the key to flexible business architecture
- Dossier: Personalisation
- Dossier: Brands & society
- Dossier: Video marketing
- Dossier: E-commerce
- Dossier: Marketplaces
- Dossier: Ready to pop on social media?
- Dossier: Discover the power of branded podcasts
- Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
- Dossier: Challenger Stories
- 24 insights for 2024
- Dossier: Google Analytics 4
- Dossier: Cookieless future
- Dossier: The Opportunity Report
- Dossier: Infinite Opportunities
Our videos
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- Generative AI Training for Developers: From Theory to Practice
- How AI adds real business value to your organisation
- Local Search event: the importance of regional visibility
- Generative AI in your business: explore the iO workshop for organisations
- Aftermovie CX Event Den Bosch - Customer Experience as a driver for growth
- Aftermovie: Content Marketing & Webredactie Congress 2024
- Aftermovie: iO Table Talks Ghent
- Aftermovie: iO Table Talks Antwerp
- Aftermovie: iO Table Talks Den Bosch
- Aftermovie: iO Table Talks Rotterdam
17 Insights
Dossier: E-inclusion & accessibility
At iO we believe that "experience is everything", should be for everyone. We therefore hold e-inclusion & accessibility in high regard. With the arrival of the European Accessibility Act, the topic is more important than ever.
News from iO
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