Dossier: Personalisation

In short

The more personal the experience, the better - right? This also goes for our digital experiences on websites, apps, and other online platforms. Personalisation improves the visitor’s experience and conversion rates. It is a powerful tool - with specific challenges - and for many organisations an interesting next step, provided the basic conditions are met. Read all about these and everything else we know about marketing personalisation in this dossier.

Relevant topics


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