Maximise your marketing potential with Google Marketing Platform
Google Marketing Platform (GMP) is an advertising and analysis platform that integrates all of Google's marketing tools. The platform helps you get the most out of your digital campaigns and your website. At iO, we regularly work with Google Marketing Platform and are happy to support you in any way you need.
+ 150 experts
Certified GMP Partner
B2C & B2B expertise
1 advertising ecosystem
On this page
The benefits of Google Marketing Platform & iO
iO is your certified GMP Partner
As a Certified Google Marketing Platform Partner we provide you with a comprehensive understanding of the possibilities of GMP and/or can take care of your marketing and advertising with GMP. More than 100 experts are available to share their expertise with both each other and you to maximise your marketing potential together.
Would you like to talk about Google Marketing Platform? Let's talk.
Here’s what one of our experts has to say about Google Marketing Platform
Google Marketing Platform
Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.
Why choose Google Marketing Platform?
The GMP ecosystem offers a range of integrated solutions to help you optimise your marketing efforts both on and off your website.
Set up ads with Display & Video 360 and Search Ads 360
Manage campaigns with Campaign Manager 360
Add data collection tags to your website and/or app with Tag Manager
Gain insight into your customers’ journey and optimise your ROI with Analytics
Create interactive dashboards and generate reports with Looker Studio
Google Marketing Platform’s tools
Prepare your marketing for the future
In the second half of 2024, Google will be phasing out third-party cookies. This makes first-party data (data that you collect yourself) increasingly important.
In our whitepaper "How to Develop a First-Party Data Strategy", we explain how you can take action to collect and implement your own first-party data.
- Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.Read more
Stronger together: the synergy between SEO and SEAIs your organisation thinking about search marketing? Are you finding it difficult to decide between SEO and SEA? Often the combination of SEO and SEA is presented as an either/or story, while in fact, they both perform better when they work together. There is always a possibility that there will be conflicts between Search Engine Optimisation and Search Engine Advertising, but they can also reinforce one another. Together they can help you to achieve your goals: optimal digital visibility and findability. The only difference is how you approach it. If you want to find out more, you are in the right place.Read more
The 5 most important reports in Google Search ConsoleGoogle Search Console is an incredibly powerful tool whose strength is still relatively unknown to the general public. This has to change. In this blog, we'll take a closer look at the reports Google Search Console has to offer and equip you with the skills you need to optimise your website.Read more
The end of advertising cookie brings opportunitiesData collection and developments in legislation and browsers are hot topics in digital marketing. Safari and Firefox are blocking third-party cookies by default, and Chrome will follow in 2024 – with a market share of no less than 65%. We’ll walk you through the main developments and opportunities that these changes bring in this article.Read more
Boost your SEO with structured dataHow Google presents search results has changed a lot in recent years, with an increase in the use of snippets and rich results. The addition of structured data to your content helps Google to understand your website better. That improves your score and gives you more chance of achieving a place at the top of the search results. In this blog iO experts explain how you can make structured data work for your organisation.Read more
6 tips to get more out of your Google Business ProfileIn our last blog about Google Business Profile, you learned about how to set up your Google Business Profile . Today, we'll dig a little deeper and Sieben will give you 6 tips to turn your Google Business Profile into a success story. Time to kick it up a notch.Read more
Attract more customers with Google Business ProfileAttracting consumers easily is the dream scenario for every entrepreneur. You can find out how to achieve this with Google Business Profile in the blog below.Read more
How do you increase conversions and revenue with personalisation?We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client story
Want to use Google Marketing Platform yourself?
At iO, we’re here to help. Optimise your marketing and advertising together with our experts.