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How to use SEO in your marketing strategy in 2022
Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.
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Google Marketing Platform: Optimise your marketing activities
Google Marketing Platform — popularly known as GMP — is an advertising and analytics platform. All of Google's marketing tools are integrated into GMP. This way, you can streamline the ease of use of websites, apps and digital products.
Our experts speak
Google Marketing Platform
Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.
Why choose Google Marketing Platform?
Google Marketing Platform helps you understand the behaviour of your visitors and customers.
Use tools like Analytics, Data Studio, Optimize, Tag Manager, and Cloud Partner to obtain and interpret data about your visitors. This allows you to make the right decisions and take effective action.
Thanks to the integrations in Google Marketing Platform, marketers like you can access their data anywhere. Managing and optimising marketing activities centrally has never been easier.
The advantages of Google Marketing Platform
This is why we love working with Google Marketing Platform.
Centralised control
Marketing Platform Home within GMP lets you view and manage all the products you have access to. In other words: Google Marketing Platform is the solution for cross-channel marketing.
Analyses and tests
With the tools in Google Marketing Platform, you can thoroughly analyse and test websites and apps in various areas.
Integrated workflow
Manage product connections and discover new integrations that help you get even more value from Google Marketing Platform.
Easy collaboration
Want to collaborate with your marketing colleagues? Piece of cake with Google Marketing Platform.
Ease of use
The tools within GMP are intuitive and easy to use - for large and small organisations alike. Achieve better results and get more out of your marketing budget with Google Marketing Platform.
External integrations
GMP offers many integrations between tools. For example, a connection with Salesforce ensures strong, customer-centric, and data-driven experiences.
iO's Google Marketing Platform expertise
Google Premier Partner
Google Analytics
Google Data Studio
Google Optimize
Google Tag Manager
Google Cloud Partner
Discover the power of Google Marketing Platform
Book a no-obligation demo and discover the possibilities of GMP. Our experts will be happy to answer all your questions.
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