Maximise your marketing potential with Google Marketing Platform

Google Marketing Platforms

Google Marketing Platform (GMP) is an advertising and analysis platform that integrates all of Google's marketing tools. The platform helps you get the most out of your digital campaigns and your website. At iO, we regularly work with Google Marketing Platform and are happy to support you in any way you need.

  • + 150 experts  

  • Certified GMP Partner  

  • B2C & B2B expertise  

  •   1 advertising ecosystem 

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The benefits of Google Marketing Platform & iO

iO is your certified GMP Partner

As a Certified Google Marketing Platform Partner we provide you with a comprehensive understanding of the possibilities of GMP and/or can take care of your marketing and advertising with GMP. More than 100 experts are available to share their expertise with both each other and you to maximise your marketing potential together. 

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Would you like to talk about Google Marketing Platform? Let's talk. 

Here’s what one of our experts has to say about Google Marketing Platform

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Google Marketing Platform

Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.

Digital marketing and ads iO

Why choose Google Marketing Platform?

The GMP ecosystem offers a range of integrated solutions to help you optimise your marketing efforts both on and off your website. 

  • Set up ads with Display & Video 360 and Search Ads 360  

  • Manage campaigns with Campaign Manager 360  

  • Add data collection tags to your website and/or app with Tag Manager  

  • Gain insight into your customers’ journey and optimise your ROI with Analytics  

  • Create interactive dashboards and generate reports with Looker Studio

Google Marketing Platform’s tools

Prepare your marketing for the future

In the second half of 2024, Google will be phasing out third-party cookies. This makes first-party data (data that you collect yourself) increasingly important. 

In our whitepaper "How to Develop a First-Party Data Strategy", we explain how you can take action to collect and implement your own first-party data. 

Strategie | iO

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