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How to use SEO in your marketing strategy in 2022
Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.
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Maximise your marketing potential with Google Marketing Platform
Google Marketing Platform (GMP) is an advertising and analysis platform that integrates all of Google's marketing tools. The platform helps you get the most out of your digital campaigns and your website. At iO, we regularly work with Google Marketing Platform and are happy to support you in any way you need.
+ 150 experts
Certified GMP Partner
B2C & B2B expertise
1 advertising ecosystem
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The benefits of Google Marketing Platform & iO
iO is your certified GMP Partner
As a Certified Google Marketing Platform Partner we provide you with a comprehensive understanding of the possibilities of GMP and/or can take care of your marketing and advertising with GMP. More than 100 experts are available to share their expertise with both each other and you to maximise your marketing potential together.
Would you like to talk about Google Marketing Platform? Let's talk.
Here’s what one of our experts has to say about Google Marketing Platform
Google Marketing Platform
Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.
Why choose Google Marketing Platform?
The GMP ecosystem offers a range of integrated solutions to help you optimise your marketing efforts both on and off your website.
Set up ads with Display & Video 360 and Search Ads 360
Manage campaigns with Campaign Manager 360
Add data collection tags to your website and/or app with Tag Manager
Gain insight into your customers’ journey and optimise your ROI with Analytics
Create interactive dashboards and generate reports with Looker Studio
Google Marketing Platform’s tools
Prepare your marketing for the future
In the second half of 2024, Google will be phasing out third-party cookies. This makes first-party data (data that you collect yourself) increasingly important.
In our whitepaper "How to Develop a First-Party Data Strategy", we explain how you can take action to collect and implement your own first-party data.
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Our experts regularly give free sessions on this topic. Don't miss out.
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Boost your SEO with structured data
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6 tips to get more out of your Google Business Profile
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Attract more customers with Google Business Profile
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How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client story
Want to use Google Marketing Platform yourself?
At iO, we’re here to help. Optimise your marketing and advertising together with our experts.
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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We're excited to see how we can help you.