Google Marketing Platform: Optimise your marketing activities

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Google Marketing Platform — popularly known as GMP — is an advertising and analytics platform. All of Google's marketing tools are integrated into GMP. This way, you can streamline the ease of use of websites, apps and digital products.

Why choose Google Marketing Platform?

Google Marketing Platform helps you understand the behaviour of your visitors and customers.

Use tools like Analytics, Data Studio, Optimize, Tag Manager, and Cloud Partner to obtain and interpret data about your visitors. This allows you to make the right decisions and take effective action.

Thanks to the integrations in Google Marketing Platform, marketers like you can access their data anywhere. Managing and optimising marketing activities centrally has never been easier.

The advantages of Google Marketing Platform

This is why we love working with Google Marketing Platform.

Centralised control

Marketing Platform Home within GMP lets you view and manage all the products you have access to. In other words: Google Marketing Platform is the solution for cross-channel marketing.

Analyses and tests

With the tools in Google Marketing Platform, you can thoroughly analyse and test websites and apps in various areas.

Integrated workflow

Manage product connections and discover new integrations that help you get even more value from Google Marketing Platform.

Easy collaboration

Want to collaborate with your marketing colleagues? Piece of cake with Google Marketing Platform.

Ease of use

The tools within GMP are intuitive and easy to use - for large and small organisations alike. Achieve better results and get more out of your marketing budget with Google Marketing Platform.

External integrations

GMP offers many integrations between tools. For example, a connection with Salesforce ensures strong, customer-centric, and data-driven experiences.

iO's Google Marketing Platform expertise

Google Premier Partner

Google Analytics

Google Data Studio

Google Optimize

Google Tag Manager

Google Cloud Partner

Discover the power of Google Marketing Platform

Book a no-obligation demo and discover the possibilities of GMP. Our experts will be happy to answer all your questions.

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How can we be of service?

Already well aware of your needs? Or do you have a specific question in mind? Let us know using business@iodigital.com or pay one of our campuses a visit!

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