Experience is everything
A brand can only resonate with people if it inspires. If it empathises with them. And above all: if they can reach it easily, both off- and online. It is difficult to make an impression and create experiences with impact if you look at your brand through the lens of one discipline. That is why at iO we have chosen a blended approach: we blend our expertise in strategy, creation, content, technology and marketing so that we can focus on what your organisation needs. We work closely, blending our expertise with yours, building a close relationship, because that's where the magic is.
What is your challenge?
How do you build your brand? Talk to your customers. With a clear and recognisable voice that’s consistent across all channels. Digital, offline or live, find out how we can help you build your brand.
Are you ready for tomorrow's technological expectations? We look ahead with your team and prepare your organisation for what is to come.
A digital ecosystem means you can have conversations with your customers - on every channel. We design, test, validate and refine your digital you.
“Digital transformation offers great opportunities. We help you to recognise and get the most out of these opportunities so you can flourish as a company and as a brand”
We work with 20+ industries
We are at home everywhere, in every industry. Time for a tour of your world?
Our talents are yours, end-to-end
End-to-end, that's our motto. All talents, all disciplines, a future-proof solution for every challenge. What is collaboration with iO like?Really take advantage of infinite opportunities
Our experts share their knowledge
Brand strategy, UX design, digital marketplaces or CRO? At iO we have experts who are at home in marketing, strategy, technology, content and creation. They share their findings here.
- The story of your brand may well be ground-breaking: but if you tell your story in a way that puts everyone to sleep, you're not going to leave a lasting impression. That is why your brand must have an attractive and appropriate tone of voice. Because a brand is much more than a logo. It's your personality. In this blog post you will discover why a clear tone of voice is so important and how to define this for your brand.
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?
How to use SEO in your marketing strategy in 2022Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.
Is your organisation ready for MACH? 7 questions and answersMACH is nothing like a classic (on-premise or IaaS) platform in terms of organisational requirements. Before exploring the options of working with MACH or actually starting to work with it, every organisation should start by asking themselves various questions.
The Enterprise Service Bus (ESB): is it still around?Applications and end users of applications require specific information, usually provided by apps such as for banking or shopping. The origin of the information shown in these apps is an underlying source system or a set of systems that compares and merges information. Many financial enterprises focus on providing clients with a modern app, which are, however, often cursed with a legacy system from the 1980s or even older as their information source. Consultant Rudy van Haandel explains the role that integration solutions such as an Enterprise Service Bus (ESB) and API Management can play in these situations.
Validated learning as an excellent innovation strategyToday, even innovation and transformation processes are highly subject to innovation and transformation. Uilke Duinstra, innovation strategist at the Utrecht campus of iO, is getting more and more questions from customers like: “We are a mobility company, but we also want to enter the energy market. How do we do that?” or “We are a B2B company, but how do we also become B2C?” More generally, it concerns questions such as “How can we develop relevant new services step by step, without immediately plunging into a multimillion-dollar project we’re not sure will work at all?” These kinds of issues, which show that domains and sectors are increasingly fading, require a new approach to innovation processes.
How to start personalising the customer experienceMost (digital) marketers are very aware of the impact that the customer’s perception of their contact environment – customer experience - has on the experience and the purchasing behaviour of their customers. At iO, we notice that we are being asked more frequently to make the customer experience richer through personalisation. We are all familiar with the examples of personalisation used by Netflix and Facebook, but that level of personalisation is not for everyone. What can you do now and how do you develop an effective personalisation strategy?