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Digital transformation offers opportunities. We help you recognise opportunities and make the most of them so that your brand and your business thrive.

The right strategy, commercial and data-driven

Strategy

Strategie | iO
Strategy
The strategic decisions you make today determine where your organisation will be in five years. But that strategy will deliver limited achievements if it's not linked to execution. Working together, we will renew your services and transform your products and processes.
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Creative content: the foundation of a strong, recognisable brand

Content and Creation

Conten en creatie | iO
Content and Creation
It’s our way of putting your brand on the map and building your online community – all through the use of creative content, tailored to your organisation.
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Technology driving your growth

Technology

technology | iO
Technology
Nowadays, we think and act digitally at an increasing rate. Brands who respond to that with a strong technical, digital ecosystem are reaping the benefits of the digital age. Our experts build and implement robust, scalable technology tailored to your organisation.
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Tailor-made smart growth

Marketing

Marketing | iO
Marketing
Nowadays, we think and act digitally at an increasing rate. Brands who respond to that with a strong technical, digital ecosystem are reaping the benefits of the digital age. Our experts build and implement robust, scalable technology tailored to your organisation.
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What is your challenge?

“Digital transformation offers great opportunities. We help you to recognise and get the most out of these opportunities so you can flourish as a company and as a brand”

We make you future-proof, today

We work with 20+ sectors

We are at home everywhere, in every sector. Time for a tour of your world?

way of working io

Our talents are yours, end-to-end

End-to-end, that's our motto. All talents, all disciplines, a future-proof solution for every challenge. What is collaboration with iO like?

Really take advantage of infinite opportunities

Our experts share their knowledge

Brand strategy, UX design, digital marketplaces or CRO? At iO we have experts who are at home in marketing, strategy, technology, content and creation. They share their findings here.

  • outside with a laptop

    Creation

    Give your brand identity through your tone of voice

    The story of your brand may well be ground-breaking: but if you tell your story in a way that puts everyone to sleep, you're not going to leave a lasting impression. That is why your brand must have an attractive and appropriate tone of voice. Because a brand is much more than a logo. It's your personality. In this blog post you will discover why a clear tone of voice is so important and how to define this for your brand.
  • Woman helping older man with computer

    Marketing

    Customer Lifetime Value: how much is your customer worth to you and why do you need to know?

    If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?
  • Google on tablet ready for search

    Marketing

    How to use SEO in your marketing strategy in 2022

    Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.
  • Tech in conversation while working on Mac

    Technology

    Is your organisation ready for MACH? 7 questions and answers

    MACH is nothing like a classic (on-premise or IaaS) platform in terms of organisational requirements. Before exploring the options of working with MACH or actually starting to work with it, every organisation should start by asking themselves various questions. Following the first blog: ‘How valuable is MACH for your organisation?’, in this blog iO Technology Director Friso Geerlings describes seven points to prepare your organisation for a MACH architecture.
  • people working computer

    Technology

    The Enterprise Service Bus (ESB): is it still around?

    Applications and end users of applications require specific information, usually provided by apps such as for banking or shopping. The origin of the information shown in these apps is an underlying source system or a set of systems that compares and merges information. Many financial enterprises focus on providing clients with a modern app, which are, however, often cursed with a legacy system from the 1980s or even older as their information source. Consultant Rudy van Haandel explains the role that integration solutions such as an Enterprise Service Bus (ESB) and API Management can play in these situations.
  • Woman working with VR goggles

    Strategy

    Why challenging the status quo is an excellent innovation strategy

    Today, even innovation and transformation processes are highly subject to innovation and transformation. Uilke Duinstra, innovation strategist at the Utrecht campus of iO, is getting more and more questions from customers like: “We are a mobility company, but we also want to enter the energy market. How do we do that?” or “We are a B2B company, but how do we also become B2C?” More generally, it concerns questions such as “How can we develop relevant new services step by step, without immediately plunging into a multimillion-dollar project we’re not sure will work at all?” These kinds of issues, which show that domains and sectors are increasingly fading, require a new approach to innovation processes.
  • people attending a presentation

    Strategy

    How a good personalisation strategy leads to a better customer experience

    Most (digital) marketers are very aware of the impact that the customer’s perception of their contact environment – customer experience - has on the experience and the purchasing behaviour of their customers. At iO, we notice that we are being asked more frequently to make the customer experience richer through personalisation. We are all familiar with the examples of personalisation used by Netflix and Facebook, but that level of personalisation is not for everyone. What can you do now and how do you develop an effective personalisation strategy?

How can we be of service?

Already well aware of your needs? Or do you have a specific question in mind? Let us know using info@iodigital.com or pay one of our campuses a visit!

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