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Case
How do you strengthen your international brand experience through one central email platform?
Learn how iO used HubSpot to improve personalization, reduce costs, and increase conversion rates for Stage Entertainment.
Look at this client story
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How to boost a telecom giant's newsletter engagement
Every quarter, Proximus shares its latest news and offers with customers and prospects via a newsletter. The telecom giant was looking for a way to boost the open, interaction, and engagement rates of these emails.
Our idea? We designed more than just a new template; we created a complete reading experience. A smart, interactive layout that brings content to life and invites readers to explore.
Results
The new template’s impact was immediate and impressive. The newsletter's open rate soared to a record-breaking 52%, while click-through rates also saw a significant uplift.
The new design didn't just create a better reading experience; it delivered tangible, measurable impact.
Challenge
To transform the newsletter from a simple update into a powerful call to action. The goal was to activate readers and drive them to discover the latest products and promotions.
Solution
A smart template built around personalisation and analysis. Thanks to dynamic content blocks, each reader receives relevant, tailored offers. At the same time, the template enables our experts to easily analyse the performance of each block, allowing us to continuously optimise the newsletter for maximum engagement.
Some numbers
+16,9%
Opening rate
14%
Click-through rate
+
Better monitoring
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