The right strategy, commercial and data-driven
Respond to digitisation and changing markets and get ahead of the competition.
The strategic decisions you make today determine where your organisation will be in five years. But that strategy will deliver limited achievements if it's not linked to execution. Working together, we will renew your services and transform your products and processes.
We help organisations grow with digital strategies and concrete advice. We make sure that every brand is prepared for the future.
Our strategy offering
Strategy related insights
- Is your business both online and offline? Then an efficient omnichannel strategy is indispensable for growing your business, but how exactly do you do that?
How a good personalisation strategy leads to a better customer experienceMost (digital) marketers are very aware of the impact that the customer’s perception of their contact environment – customer experience - has on the experience and the purchasing behaviour of their customers. At iO, we notice that we are being asked more frequently to make the customer experience richer through personalisation. We are all familiar with the examples of personalisation used by Netflix and Facebook, but that level of personalisation is not for everyone. What can you do now and how do you develop an effective personalisation strategy?
Why challenging the status quo is an excellent innovation strategyToday, even innovation and transformation processes are highly subject to innovation and transformation. Uilke Duinstra, innovation strategist at the Utrecht campus of iO, is getting more and more questions from customers like: “We are a mobility company, but we also want to enter the energy market. How do we do that?” or “We are a B2B company, but how do we also become B2C?” More generally, it concerns questions such as “How can we develop relevant new services step by step, without immediately plunging into a multimillion-dollar project we’re not sure will work at all?” These kinds of issues, which show that domains and sectors are increasingly fading, require a new approach to innovation processes.
Strengthening your B2B brand in 2022In the past, B2B was regarded as the smaller, less interesting brother of B2C. Now we know better. Today we'll show you how you can make a difference as a contemporary B2B brand and get the edge on your competitors.