Service design adds a human touch to your services

Want to create, develop, test or improve a new service? By applying modern service design knowledge and as-a-service principles, your product or service will most likely match your goals as an organization. In their most simple form, these are the best frictionless user experiences in the whole of the customer journey.

But the real potential goes beyond that, even as far as a complete make-over of the (product or services) offering of your organization.

Why is service design so important?

As users, we are becoming increasingly demanding. Nowadays, we don’t tolerate it when products or services leave us with an inferior (digital) experience. Frustration often leads to dismissal of the product or service. Especially now services are becoming increasingly sophisticated and complex, additional support for users has become indispensable. Neglecting that fact could damage your digital ecosystem.

Which advantages does service design offer your organization?
  • You learn to spot the weak links that create frustrations when people use your services;

  • You get a clear overview of user experiences across systems and even during the total lifecycle of your products and services;

  • You have the opportunity to evaluate internal procedures and thoroughly analyze the user experience;

  • It helps you develop services from the outset, with a stronger focus on the end user;

  • Design thinking unifies different fields of expertise throughout your organization in pursuit of the same goal.

How iO designs services that work

Our experts work together on iO campuses to tackle the complex challenges of large and not-so-large organisations.

And those experts know what they’re doing: they are true specialists when it comes to marketing, strategy, technology, and content. They use their experience to help organisations like yours get ahead.

They aren’t all-round tech people who dabble in service design when they feel like it – service design is often embedded in their way of working.

But service design is so much more than just developing new services with specific goals in mind. It is a highly efficient method – we call it design thinking - to develop services that focus on the user's experience and help you create valuable touchpoints in the customer journey. This is how they make services human and experiences better.

Why iO?

At iO, you get a true end-to-end partner. That means that we do all your heavy lifting, from strategy to content and from technology to marketing.

Our experts aren’t just the best in their league at service design. They also:

  • translate your brand story into catchy creative campaigns;

  • reach your target audiences through exactly the right channels;

  • find the right balance between emotion and reason.

Ready to optimize your service design?

Our experts will help you develop serices that keep your users happy throughout their journey.

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How can we be of service?

Already well aware of your needs? Or do you have a specific question in mind? Let us know using or pay one of our campuses a visit!