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Blog
Optimize your customer journey with AI: where to start and what problems to solve
We've all heard it before: "We should really do something with AI..." Yet despite the excitement and countless proof-of-concepts, many organizations struggle to generate meaningful value from their AI investments. The problem isn't AI itself, it's how we approach it. At iO, we've learned through dozens of client projects that AI doesn't solve problems by itself. It's an opportunity to solve many problems, but only when we start with the right foundation: understanding real human needs first, technology second.
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