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Take CTRL of your 2026 strategy
Are you ready for the questions your board will ask about AI, CX, growth and technology? This playbook helps you to take CTRL of your biggest 2026 challenges, so you can make strategic SHIFTS before the market forces you to.
Inside this guide, you’ll find:
4 strategic shifts your organisation needs to make
Addressing AI, CX, tech, marketing & business operations
Reality checks to see where you stand today
Practical roadmaps: from strategy to implementation
Real examples from companies that get it right
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It’s time to make a SHIFT
The gap between what customers expect and what companies deliver is widening. Not because companies are doing less. But because customer expectations are rising faster than most organisations can keep up. This playbook is designed to help senior leaders close that gap.
Based on 20+ years helping 1,500+ brands across Europe, we give you guidance on how to:
Move from AI experimentation to measurable business impact
Transform scattered touchpoints into a seamless customer journey
Drive business growth instead of staying stuck in maintenance mode
Implement technology that works for you, not against you
"The most successful brands we work with at iO aren't trying to predict what customers will want in 2026. They're building processes, systems and cultures that can adapt to whatever customers want, whenever they want it."
Pieter Janssens, CEO
Who is this playbook for?
Senior leaders in marketing, digital, CX, and technology looking for strategies for success in 2026.
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