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Case
How Bridgestone's digital strategy helps retailers excel
Together with Pioneer, we developed an advanced Shopware platform featuring a intelligent product matching tool.
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Smarter content migration with AI: from necessity to opportunity
Anyone who has ever gone through a content migration knows how demanding it can be. Thousands of pages, articles and assets need to move to a new platform. It often feels like an expensive, time-consuming task nobody is looking forward to.
But a content migration is never just about moving from one Content Management System (CMS) to another. As soon as you switch to a new CMS, a headless architecture or another digital environment, much more comes into play. Processes shift, the customer journey is redesigned and the quality of your content inevitably comes under review. That’s what we call replatforming. Migrations are not simple relocations. Rather, they’re strategic moments that reshape your entire digital foundation.
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More than tech
A successful migration isn’t just about technology. It’s about selecting, cleaning up and improving your content. Which pages still add value? Which content can go? Can you add metadata to boost findability and usability?
On top of that, the basics need to be in place. The new CMS and content model must be ready, and the presentation and infrastructure should align with what you’ll need going forward. This is what turns a content migration into an opportunity to strengthen your digital experience.
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How AI makes a difference
Artificial intelligence can make a big difference in your content migration. Where migrations traditionally meant weeks or months of manual work, AI helps you move faster, smarter and with fewer errors.
Insight and preparation: AI automatically creates an inventory of your content, analyses usage data and adds structure or metadata. This gives you a clear view of what you actuallly need and what you can leave behind.
Efficiency in execution: From converting templates to translations and repetitive tasks, AI takes a large part of the workload off your hands. Your team gains time to focus on the exceptions, which raises overall quality.
Validation, control and optimisation: AI checks your content for broken links, accessibility and compliance. It can even predict how content will perform after going live, enabling you to adjust right away.
With that support, a migration becomes faster, more cost-effective and less risky. All while delivering a higher-quality result.
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Whitepaper: A flawless AI-powered data & content migration
Discover the proven approach that visibly and significantly enhances business results.
Download the whitepaperManual, automatic or hybrid
We see three approaches: fully manual, largely automatic or a hybrid model. Manual migration gives you control, but it’s slower and more costly. Fully automatic is fast, but less flexible. The hybrid approach, where AI supports while specialists stay in charge, combines the best of both worlds.
Our team works in that last model. We use AI smartly, including our own engines such as BonzAI. This way, we speed up migrations and design, train and implement agents that align with your guidelines and strategy.
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New possibilities with GEO
AI also opens doors that were previously closed. One example is Generative Engine Optimisation (GEO): preparing content for AI-driven search queries. More and more users are turning to AI to find information. If your content isn’t structured for AI discovery, it risks becoming invisible.
A content migration is the perfect moment to address this by adding summaries, normalising metadata and splitting content into AI-friendly chunks. This way, your content doesn’t just move. It becomes future-proof.
From migration to transformation
By integrating AI smartly, content migration shifts from a difficult task to a strategic moment. You’re not just moving content: you’re strengthening your digital foundation, making it more agile and future-proof.
Why iO?
At iO, we combine years of experience in digital content management with the power of AI. We don’t just help you move your content safely to a new platform – we also help you get more value out of it.
Curious to see what that looks like? Or looking for more insights? Check out our webinar “Content migration in a world with AI” and discover how AI can make your next migration smoother and smarter.
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