From mass marketing to audience of one: achieving true personalisation with AI & data
Free
English
Is your personalisation strategy still stuck in the past?
Generic customer experiences no longer work in today's digital landscape. Despite significant tech investments, most organisations struggle to deliver truly individualised experiences, resulting in lower engagement and missed opportunities. Join our free webinar where Steven Van Duyse, HubSpot Domain Lead at iO, reveals how to achieve the holy grail of customer experience: the Audience of One.
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Despite 80% of customers expecting personalised experiences, only 18% of organisations deliver effectively. Traditional approaches create disjointed experiences across touchpoints, failing to meet customer expectations.
By leveraging AI and centralised data, you can create truly unique experiences for each customer. In this webinar, we'll share practical approaches for implementing hyper-personalisation that delivers measurable results.
What you'll learn
How to evolve from basic personalisation to the 'Audience of One' approach
Practical strategies for centralising your data to create unified customer profiles
How AI can transform personalisation from labour-intensive to zero-touch
Real-world examples of organisations achieving significant ROI through hyper-personalisation
A framework for balancing customer desirability, technical feasibility, and business viability