Webinar: From accessible to indispensable: How digital accessibility accelerates your AI, multiplies content and unlocks 25% more market
Free
English
Whilst most organisations treat accessibility as a one-off compliance tick-box exercise, some companies use it to achieve 25% more market share and strengthen their AI capabilities. What if accessibility isn't your problem, but your biggest untapped opportunity? Discover in this webinar why accessibility is the perfect bridge between human inclusion and AI optimisation, and how this combination becomes your competitive advantage.
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Digital accessibility is more than a cost centre
Digital accessibility isn't a one-off process or checklist. It's a story about culture, people and the way they experience digital products and services. In this webinar, Tim Dujardin, our Head of Accessibility and Frontend Developer, tells you more about why universal design isn't just good for users with disabilities, but also the key to better SEO rankings, more powerful AI performance and 25% greater market reach. So whilst your competitors are still thinking in terms of compliance, you're already building a digital foundation that's discoverable, understandable by AI and accessible to everyone.
In this webinar, you'll get answers to 3 important questions:
"What will this cost us?" - The complete cost picture: both the one-off investment to become compliant and the ongoing costs to remain so.
"What's in it for us?" - The 3 concrete benefits for your business: how accessibility helps your end customers engage better and reduces pressure on your customer service, improves your SEO/local search performance and AI support for greater market share, and turns compliance into conversion.
"How can we achieve this?" - Our strategic approach that connects accessibility with the trends your market is currently focused on: AI transition, SEO optimisation and capturing more market share.
Who is this webinar for?
This webinar is of interest for decision-makers responsible for digital products and budget decisions. We specifically target Digital Directors and CDOs who determine digital strategy, Product Owners and Managers who want to optimise user experience, Marketing Directors who want to tap into new market segments, and IT Managers who need to balance compliance and technical requirements.
In short: professionals who have both the vision and decision-making authority to transform accessibility into measurable business results.
Tim Dujardin
Head of Accessibility - iOOur Head of Accessibility, Tim Dujardin, holds WAS (Web Accessibility Specialist) and CPWA (Certified Professional in Web Accessibility) certifications. These are the highest recognitions from the IAAP – International Association of Accessibility Professionals. This makes him one of only three professionals in Belgium with this level of certification. But more importantly: he has spent years helping our teams and clients not only understand accessibility, but also apply it concretely. This certification emphasises our broader ambition: creating digital experiences that are inclusive, future-proof and accessible to everyone.