)
How Volvo Penta achieved cross-functional collaboration through digital transformation
)
When Volvo Penta’s digital platform couldn’t keep pace with their business ambitions, the world-leading power solutions brand knew they needed to shift into higher gear. Their teams had the drive and expertise to move fast – they just needed the right platform to support their vision of seamless collaboration and rapid delivery.
Ambitious teams, dispersed systems
Volvo Penta possessed deep expertise and clear ambitions for digital transformation. However, like many enterprise organisations, their teams were spread across departments and systems, making collaboration more complex than their fast-moving business required. Marketing, IT, and sales teams possessed valuable insights but had limited ability to work together at the speed their market demanded.
Challenge
How do you transform a digital platform from one causing organisational bottlenecks to one that accelerates collaboration and speeds up time-to-market for new services?
Solution
A next-generation web platform built on Sitecore XP that breaks down silos and connects previously isolated teams. By redesigning how IT, marketing, and sales collaborate, we created a foundation that enables agile delivery and 10x faster time-to-market.
)
From silos to seamless operation
Starting with organisational insight, not just technical requirements, we worked alongside Volvo Penta’s IT and marketing teams to bridge the gap between their current reality and digital ambitions. Building on their sister company Volvo CE’s proven Sitecore foundation, we optimised cost efficiency and reduced time to market while creating something entirely new: a platform that makes cross-functional collaboration the default.
One platform, unified workflow
Volvo Penta understood that transformational platforms require organisational alignment. Together, we redesigned their entire approach to ensure that every team could contribute effectively. This unified workflow spans every aspect of their platform, from content creation to service launches, building the foundation for sustained digital transformation.
Built like a Volvo Penta engine: ready to deliver
The new platform and workflow have delivered exceptional business impact: 10x faster time-to-market for new services, with over 100 three-week iterations delivered using agile methodology. The improved collaboration accelerated digital transformation, while integrated SEO and UX optimisation led to measurably improved search rankings.
The transformation: At Volvo Penta, connected core teams are now working as one engine. IT, marketing, and sales collaborate seamlessly on every project. Behind the scenes, our integrated approach to SEO and UX ensures improved collaboration, enabling better search performance and user experience.
But the real win? Volvo Penta’s teams now move at the speed their business demands, with a platform that grows stronger with every release.
About Volvo Penta