How do you build a global B2B platform tailored to foodservice professionals?
Potato specialist Aviko was facing a shift in market approach. The organisation wanted - in addition to their main wholesaler target audience - to reach out to culinary specialists directly about their product range. How do you manage that in true high-tech fashion? Our answer: with a global B2B platform, multisite, multilingual, headless and including a makeover of the brand experience. This is how Aviko and iO shaped a fitting digital stage for Aviko products, and top-notch digital service for all of Aviko’s customers.
Tailor-made B2B platform
10 international websites in 12 months
From research to execution
New digital branding
As one of the world’s market leaders in potato products, Aviko connects people, cultures, and tastes by bringing joy to tables all over the world. The table is the place where it all happens. And Aviko wants to be at every table. They connect everyone in the chain, from colleagues to growers, suppliers, customers, chefs, and consumers.
Founded in the Netherlands by 32 potato growers in 1962, today Aviko is a global player today. With a portfolio of more than 100 distinctive potato products, Aviko is active in more than 110 countries.
An improved, online operation for B2B end users.
A multi-site, multi-language platform for lead generation and online branding.
The collaboration in figures
"Thanks to the agile and enthusiastic cross-campus collaboration with iO, we have taken significant steps in the digital field in a short time. We are proud of the international, online B2B platform that meets the needs of our customers."
Peter Terwindt, Global Senior Digital Marketer / Product Owner, Aviko
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