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How do we measure the success of User Experience?
'To measure is to know' is a frequently heard management mantra. But 'User Experience' can appear to be an immeasurable thing. Still, there are ways to quantify the User Experience.
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UX strategy tailored to your brand and audience
Good UX means better business. A positive user experience is a great way to build solid relationships between a brand and its (potential) customers. Our UX designers not only provide a pleasant experience for your users, they ensure a consistent brand experience across every journey as well, from the look and feel of the different platforms to the content and communication between brand and customer.
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A smooth experience for your user
An optimal user experience is a win-win situation in the purest sense of the word. The user gets a smoother surfing experience, which is crucial in times when we as digital users are becoming more demanding.
A positive user experience will:
impact your reputation as a brand significantly
help you convert faster and achieve more sales.
That’s why you need to make sure that your content as well as the user experience is adapted to the customer journey of your target group.
Our vision
We approach UX from different angles. Our iO experts monitor the information architecture, the user interface (UI) as well as the content itself. Microcopy, for example, is one of the many elements that can make a huge difference in the field of UX — even with just a few words. A well-conceived UX is now the stronghold of any kind of platform: from campaign site to e-commerce platform, to intranet applications and online portals.
And last but most definitely not least: interaction design, functional operation, visuals and content… everything plays its role in a solid UX strategy.
How your organisation can benefit from UX strategy
It will help you understand what the process ultimately delivers, by means of design, prototyping and concepts that help users find what they need;
You will create the best possible user experiences throughout the customer journey and at all key touchpoints, both online and offline;
You will approach the development and maintenance of user interfaces systematically, and discover how the interface conveys brand values and strengthens the UX;
Usability research will learn your organization how visitors experience the platform and which optimizations could improve their experience.
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. We'll tell you all about it in our newest UX whitepaper.
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Our expert views on UX
Blog
5 UX myths debunked
User experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.Read moreVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development.Read moreWhitepaper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read moreBlog
Design Sprints: an elegant way to innovate
Innovation: everyone is convinced that it is necessary. Unfortunately, in practice, the process of innovation can sometimes be inefficient, take far too long, cause resentment or simply miss the mark. This is where the Design Sprint can help. This method, developed by Google Ventures, imposes a demandingly tight format and rapid pace on innovation processes. It can be difficult to identify which issues lend themselves perfectly to this method, and which issues benefit from the application of other methods. Thanks to our extensive experience with Design Sprints, at several campuses, iO can guide you through this process with confidence.Read moreBlog
Smarter innovation through Design Thinking
Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".Read moreBlog
Validation: a wise investment, not an expensive gamble
An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget?Read moreBlog
Accessibility and WCAG 2.1 for an accessible webshop, app and site
One in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.Read more
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about usCan we help you with UX?
We're excited to see how we can help you.