UX strategy tailored to your brand and audience
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Good UX means better business. A positive user experience is a great way to build solid relationships between a brand and its (potential) customers. Our UX designers not only provide a pleasant experience for your users, they ensure a consistent brand experience across every journey as well, from the look and feel of the different platforms to the content and communication between brand and customer.
Award-winning UX projects
44+ in-house UX experts
Blended teams
15+ years of experience
Our UX services
Strategy
Before we take off, let's take a step on the spot. Our UX strategy process starts with mapping the site's or app's context. We explore strategic directions and align the user perspective with organisational goals.
Human Centered Design
A successful digital product is developed from the perspective of the end user. Only then will it really add value to people's daily lives. In every step of our working method, the customer is always at the center.
Customer Journey Mapping
With Customer Journey Mapping, we investigate the customers' experience of your organisation. We discover opportunities for improvement and digital innovation through analysing a person's steps, actions, emotions, questions and goals.
Prototyping
We do not focus on perfection, but on testability: with prototyping we make ideas tangible and clickable as quickly as possible, so that we can present an idea to the customer and test whether an idea really catches on.
Usability Tests
The proof of the pudding is in the eating: a usability test is the best way to find out how end users experience the digital product. With these tests we examine the UX of entire sites or apps, but also navigation structures, specific flows or innovative ideas.
Clients who trust our expertise
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A smooth experience for your user
An optimal user experience is a win-win situation in the purest sense of the word. The user gets a smoother surfing experience, which is crucial in times when we as digital users are becoming more demanding.
A positive user experience will:
impact your reputation as a brand significantly
help you convert faster and achieve more sales.
That’s why you need to make sure that your content as well as the user experience is adapted to the customer journey of your target group.
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Our vision
We approach UX from different angles. Our iO experts monitor the information architecture, the user interface (UI) as well as the content itself. Microcopy, for example, is one of the many elements that can make a huge difference in the field of UX — even with just a few words. A well-conceived UX is now the stronghold of any kind of platform: from campaign site to e-commerce platform, to intranet applications and online portals.
And last but most definitely not least: interaction design, functional operation, visuals and content… everything plays its role in a solid UX strategy.
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How your organisation can benefit from UX strategy
It will help you understand what the process ultimately delivers, by means of design, prototyping and concepts that help users find what they need;
You will create the best possible user experiences throughout the customer journey and at all key touchpoints, both online and offline;
You will approach the development and maintenance of user interfaces systematically, and discover how the interface conveys brand values and strengthens the UX;
Usability research will learn your organization how visitors experience the platform and which optimizations could improve their experience.
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. We'll tell you all about it in our newest UX whitepaper.
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Nice to meet you, we are iO
Can we help you with UX?
We're excited to see how we can help you.