YER. Experts in secondment and recruitment re-introducing themselves to the Netherlands
You're sitting at the kitchen table. Steaming coffee in your hand, gazing at your laptop. It's time to take the next step in your career, you can feel it in your bones. And then, it’s as if you are experiencing a moment of cosmic alignment, you discover YER's website. With every click, you'll be even more inspired and motivated than ever before. It seems like YER understands your story and is always by your side, every step you take in your career. A partner who moves with your ambitions.
Concept, strategy, marketing, design, copy, photography, video, technology, data analysis... So basically everything, together with the experts at YER.
External activation: online and offline
Transform 3 websites into 1 site
Ambitions move with your career, your life, the growth of your organisation and the opportunities and developments around you. YER has been helping colleagues and clients to realise their secondment, recruitment, and selection ambitions since 1987. At every stage of your career and for every type of organisation.
The power of a brand starts internally
Now that we have the brand identity in focus, YER is almost ready for launch. But the best ambassadors are on the inside. So we started by recruiting internal support for all of the above. How? By transforming the offices with new wall coverings, implementing the new corporate identity via Templafy in all Office tools, and documenting the brand story centrally in a virtual brand book using zeroheight.
Externally: new digital platform
The website, that we created together with YER covers every aspect from strategy to technology, continuously measuring and optimising, has been live since August 2023.
Of course, we can tell you all about it.
About how we custom built it in Umbraco, with links to Templafy for the corporate identity, Salesforce for the CRM database and Byner for the vacancies. About the strategy behind the website, about the navigation and structure that we tested with end users, about the content tailored to each target group, about the A/B tests, about the photos and videos that we shot when it was freezing cold - models, sorry again about that - and that provides a warm, personal welcome on the website, about the....
But maybe it's more fun if you find out for yourself on https://www.yer.nl/ Feedback? We would love to hear from you via ...