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Funnel & iO: data & marketing made easy
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As marketers, we believe we can get the most impressive results out of data without having to rely on data teams, coding or spending our days filling out spreadsheets.
Through Funnel, (our) marketers find automation crossing their daily way of working. As it should be. Rather than simply “collecting” data from multiple marketing apps and platforms, Funnel helps you build strong, stable connections.
Funnel & iO: a powerful team of data enthusiasts
Unlock the true power of your marketing efforts with the dynamic collaboration between iO and Funnel, starting with the innovation Funnel has to offer.
Effortless data management: connect, store, organize and share data
We make sure the technical story makes complete sense — and that Piano Analytics works smoothly with the rest of your tech stack.
Data Transformation that empowers marketers everywhere
Eliminate technical roadblocks with advanced automation features. Empower your marketing team to organize and transform data without relying on IT or business intelligence teams.
Unified data storage: enjoy the benefits of comprehensive insights
Consolidate marketing data securely in a single centralised location. Gain a comprehensive view of marketing performance, access historical data, and real-time insights for impactful results.
Amplify the way your teams collaborate: share and engage
Seamlessly share data with your preferred data visualisation or data warehouse solution, fostering enhanced collaboration across departments. Break down data silos to amplify your marketing efforts and drive growth.
Empower your marketing operations today
Join forces with Funnel and iO and utilize the special partnership we have, relying on its transformative capabilities for marketing operations. It’s all about maximising its potential and achieving remarkable marketing results.
Funnel, your marketing data hub
Using Funnel, marketers can easily gather and combine data from 500+ marketing platforms. It allows its professional users to automate data cleaning and organising. A process – once intense, time-consuming and with coding required – has since been made more efficient, using Funnel first and foremost.
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iO, (your) executive partner for Funnel technology
Big data is here to stay, and what good is data if you can't link them to the right conclusions and follow-up actions? Our expertise surrounding data management and data warehousing will help you organise and structure the chaos in big data. Our experts translate figures, databases, and vague data into actionable insights.
At iO, we’re builders first and foremost. A blended bunch of digital specialists who are among the best when getting to work with Funnel technology. First and foremost, we’ll assist your organisation with putting Funnel to good use, relying on what it is: a veritable marketing data hub.
Our data services
Complex data solutions
Through Funnel, we can ensure your data gets scaled across teams, regions, or brands with the possibility to connect over 500 platforms, right out of the box. Using reliable integrations built to scale, we ensure your data remains up to date, accurate and available anytime – all by way of GDPR & CCPA compliance. That’s just one of the things our data services can do for you. All of that and more to help you interpret amounts of abstract data.
Data dashboarding & storytelling
With data dashboarding, we expose the insights that are hidden in your data, and we make an impact on your organisation, customers, and sales. This way, organisations like yours make the right decisions, leading to smoother processes, stronger connections to your customers and leads and sustainable growth. This is how we – as well as our friends at Funnel – can help you out.
Data warehousing
Data warehouses contain vast amounts of historical data from different sources. Large organizations can't just get to work with those huge volumes. As these data come from different sources, they are not aligned with each other, and contain little useful insights — until you know where to search. A DWH — short for data warehouse — makes them more digestible and usable, in the broadest sense of the word.
Making data ready-for-use requires:
Consent management: who can access which data?
Overview: which hidden insights does that mountain of data contain?
Structure: are your data sufficiently aligned to take the next steps?
“Through our intuitive, no-code marketing data hub, we enable marketers to connect, store, organize, and share their data, offering a single source of truth for marketing performance. We're proud to have iO as one of our Premium Solution Partners. Their marketing professionals know how to get the best out of Funnel for their respective clients, evangelising how data has a place in modern marketing.”
Adam Knapp, Head of Solution Partners at Funnel
ISO27001 – our safety insurance
Being data specialists, data security sits at the heart of our DNA. We’re trusted by our clients – big and small – to handle their data securely and responsibly. To commit to doing so, we’ve established the ISO 27001 certification for our teams and way of working. What’s ISO? It’is a very popular and successful international safety standard used all over the world. The standard describes rules about how organisations can operate in protecting the Confidentiality, Integrity, and Availability (CIA-triad) of (sensitive) information in an organization.
Confidentiality has to do with keeping an organisation’s data private. This often means that only authorized users and processes should be able to access or modify data.
Integrity means that data can be trusted. It should be maintained in a correct state, kept so that it may not be tampered with, and should be correct, authentic, and reliable.
Data should be available to authorised users whenever they require it. This means keeping systems, networks, and devices up and running.
By upholding these standards and acting according to our own extensive set of safety standards, we ensure client data always remains secure.
Organisations we assisted in the past
iO, a cross-industry trusted supplier.
We have the privilege of serving organisations in a wide range of industries, all of them with unique needs and processes when it comes to data. Is yours among them? Read all about – why not right away?
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Nice to meet you, we are iO
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!