How to develop a first-party data strategy?


But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase?

In this whitepaper, we help you out.

Download the whitepaper

There is a lot going on in the digital (marketing) landscape. The cookieless future awaits us with fewer data, more complexity, and a greater focus on privacy. A threat to the status quo? Perhaps, but lots of opportunities for marketeers. When used responsibly, a good first-party data strategy helps organisations build direct relationships with their customers, create value, and improve their marketing performance. It is, in short, your first step towards success in the cookieless future.

In this whitepaper:

  • What led to cookieless and what changes are coming?

  • What is first-party data?

  • What does a first-party data strategy get you?

  • Four steps for an optimal strategy

  • Implementing the strategy in your organisation

Our tip: don’t wait any longer

45% of surveyed respondents from the marketing sector said they were not yet acting around first-party data. And that's a missed opportunity, as now might be the time to build a competitive advantage. How? First data collection, then data storage, analysis, and activation. First-party and ethically gathered. That way, your organisation is ready for a cookieless future.

Related articles

Stay informed. Subscribe to our newsletter

iO respects your privacy. You can unsubscribe at any time.