How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase?
In this whitepaper, we help you out.
Download the whitepaper
There is a lot going on in the digital (marketing) landscape. The cookieless future awaits us with fewer data, more complexity, and a greater focus on privacy. A threat to the status quo? Perhaps, but lots of opportunities for marketeers. When used responsibly, a good first-party data strategy helps organisations build direct relationships with their customers, create value, and improve their marketing performance. It is, in short, your first step towards success in the cookieless future.
In this whitepaper:
What led to cookieless and what changes are coming?
What is first-party data?
What does a first-party data strategy get you?
Four steps for an optimal strategy
Implementing the strategy in your organisation
Our tip: don’t wait any longer
45% of surveyed respondents from the marketing sector said they were not yet acting around first-party data. And that's a missed opportunity, as now might be the time to build a competitive advantage. How? First data collection, then data storage, analysis, and activation. First-party and ethically gathered. That way, your organisation is ready for a cookieless future.
- The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Read more
First-party data strategy: the core of your organisationThe digital landscape will change significantly with the elimination of third-party cookies and the introduction of new European legislation. Advertisers will have to innovate and make the way that they market themselves more sustainable. First-party cookies and a review of the customer relationship are key to this.Read more
The cookieless era: finding the perfect balance between privacy and data collectionIn the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security and delivering a customised user experience?Read more
No more marketingcookies: calculate the impact on your sales and visitorsSoon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss.Read more
Impact of the cookieless future on marketingIn this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Read more
Webinar: first-party data collection with HubSpotThe cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read more
Dossier: Cookieless futureRead more