Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!
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The digital advertising landscape will change dramatically as a result of the ban on third-party cookies. It could even be such a big change that we'll still be talking about it in 10 years' time. Safari and Firefox have already started blocking third-party cookies.
In short, the real hit is yet to come. In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!
In this whitepaper:
What are cookies anyway?
How do cookies work?
The three reasons for a cookieless future
What impact will this cookieless future have?
How do I prepare?
- The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?Read more
No more marketingcookies: calculate the impact on your sales and visitorsSoon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss.Read more
Dossier: Cookieless futureIs your organisation ready for the cookieless future? A ripple of fear went through every digital marketer when Google announced the phasing-out of third-party cookies in 2020. The cookieless future promises to bring new rules regarding privacy, GDPR and analytics, and a new focus on the ethics of data collection and content marketing. It will also bring new opportunities as we change the way we engage and build relationships with our target audiences. Read all about the cookieless future and what it will mean for your digital marketing processes in this dossier.Read more
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The cookieless era: finding the perfect balance between privacy and data collectionIn the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security and delivering a customised user experience?Read more
How to develop a first-party data strategy in 4 stepsThe digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Read more
First-party data strategy: the core of your organisationThe digital landscape will change significantly with the elimination of third-party cookies and the introduction of new European legislation. Advertisers will have to innovate and make the way that they market themselves more sustainable. First-party cookies and a review of the customer relationship are key to this.Read more