Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?
For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?
Download the whitepaper
Preparing to take the next step in digital transformation: how to get the most out of your content migration
Content migration is more than just a lift and shift of the content. It is an important factor in getting the maximum value from your digital transformation. A successful content migration requires a well-thought-out strategy that takes into account your organisation’s goals and ambitions, an extensive inventory of the old and new technology and a step-by-step plan for the faultless implementation of the content migration. In this whitepaper, you will learn everything you need to know about organising this process successfully.
After reading this whitepaper you will know:
Why a successful migration is an important tool to get the maximum value from your digital transformation.
Why understanding your organisational goals and context is essential to a successful content migration. Because: every content migration is unique.
How to achieve the intended results with a structured approach and a fixed step-by-step plan, from goal identification to aftercare.
Organisations we've helped with content migrations
Would you like to receive advice on your content migration?
Are you curious about how to put together a successful content migration for your organisation? Mick Roovers, Strategy Director, can help you create a tailor-made content migration plan that covers every step, up to and including implementation.
Our most recent content migrations cases:
- Paint and varnish multinational AkzoNobel managed 140 websites, previously all with local support. iO's specialists ensured successful migrations to Adobe Experience Manager and centralised support with internal teams. Read the full case here.Look at this client story
How do you connect two giants in lighting in one digital story?Lighting specialist Signify acquired US-based Cooper Lightning Solutions. We handled the content migration of the entire CLS website, including the product catalogue, systems, interfaces, and business processes to Adobe Experience Manager. Read the full case study here.Look at this client story
How do you accelerate getting innovative lighting into the living rooms of 47 countries?iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client story
How do you transform globally to a multi-brand strategy?Guiding on a global scale the process from a single to a multi-brand strategy and collaborating in the worldwide digital marketing operation.Look at this client story