The foundation for a successful CMS or DXP selection
Don't choose a new CMS or DXP without a plan
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Many organisations feel that their current CMS or DXP no longer supports their ambitions. Content teams are struggling with inefficient processes, international websites are difficult to manage, integrations are becoming increasingly complex, and new functionality takes more time and budget than expected.
The logical response? Start looking for a new platform. But that's exactly where things often go wrong. Many selection processes begin with demos, feature lists and analyst reports, while the most important question remains unanswered: what does your organisation actually need?
Without a clear understanding of the limitations of your current platform and processes, platform decisions are often driven by assumptions, vendor preferences or the latest technology trends. The result? Costly implementations, low adoption rates and a platform that doesn't fit the day-to-day reality of content, marketing and development teams.
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Audit first. Choose your next CMS or DXP afterwards.
A successful CMS or DXP selection doesn't start with vendors. It starts with a thorough assessment of your current situation. In this whitepaper, you'll learn how to systematically evaluate your current CMS or DXP, identify the criteria that will determine future success and objectively compare vendors based on your organisation's specific requirements.
Using a practical audit framework, you'll discover which questions to ask before issuing an RFP, starting a proof of concept or inviting vendors to demonstrate their platform. You'll also gain insight into the capabilities of enterprise platforms such as Optimizely, Sitecore and Contentstack.
This will help you make a decision that not only works today, but is also ready for future growth, new channels and AI-driven content experiences.
What you'll learn from this whitepaper
How to conduct a structured audit of your current CMS, DXP and related processes
Which eight critical evaluation dimensions determine a successful platform selection
Which platform requirements matter most for multichannel, multi-market and AI-driven content management
How Optimizely, Sitecore and Contentstack differ in terms of architecture, governance, AI capabilities and scalability
How to build a strong business case, RFP and proof of concept for your next CMS or DXP
Who is this whitepaper for?
This whitepaper is designed for digital decision-makers involved in selecting, replacing or optimising a CMS or Digital Experience Platform. Think digital directors, IT managers, enterprise architects, product owners, marketing managers and content leaders responsible for complex digital ecosystems.
Organisations managing multiple websites, brands, countries or languages will find a practical framework for making better-informed platform decisions and reducing future migration risks.
Are you preparing for a CMS migration, DXP selection process or broader digital transformation initiative? This whitepaper will help you answer the right questions before you start comparing vendors.