Dossier: Cookieless future
Is your organisation ready for the cookieless future? A ripple of fear went through every digital marketer when Google announced the phasing-out of third-party cookies in 2020. The cookieless future promises to bring new rules regarding privacy, GDPR and analytics, and a new focus on the ethics of data collection and content marketing. It will also bring new opportunities as we change the way we engage and build relationships with our target audiences. Read all about the cookieless future and what it will mean for your digital marketing processes in this dossier.