An improved grasp of your target audience with Google Ads
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Online advertising is one of the best ways to effeciently target and reach your audience. After all, people get to see your message when they effectively search for products or services like yours, but also when they simply surf the web And believe it or not, they search and surf almost exclusively using Google.
iO is your partner and will gladly help you optimise your Google advertising.
+ 150 experts
Google Premier Partner
B2C & B2B expertise
+ 400 customers in Belgium and the Netherlands
Tailored advertising strategies
Innovative advertising techniques
What our Google Ads experts have to offer you?
Tailor-made advertising strategies
Advertising should always be targeted. That is why we first make work of a customised advertising strategy. In it, we put together the perfect mix of channels and assets based on your KPIs and target groups.
Strong & creative assets
Once we have your strategy all worked out, we bring your message to life using images and words that intrigue, inspire and encourage interaction. This is how we create powerful ads, in line with your brand.
Setup from A to Z
Once your ads are ready to go, we rely on the right channels for launch, as well as in the right phase of the customer journey. In addition, we also dot the i's and cross the t's to monitor your campaign’s performance.
Monitoring & optimisation
With your campaign up and running, our experts constantly monitor your ads. This allows us to make adjustments (where necessary) to further improve the performance and Return On Marketing Investment (ROMI) of your ads.
Periodic reporting
Using periodic reports, we keep you informed regarding the performance of your ads. This gives you a clear view of the efficiency of your communication strategy. In addition, we supplement the reports with useful insights and crystal clear next steps.
Training courses
The world of performance marketing & Google Ads often represents a high threshold to cross. Therefore, we regularly organise training courses for our customers to better understand our work, or to roll up our sleeves ourselves (for the first time).
iO, a Google Premier Partner
This means we rank among the top 3% best-performing Google Ads partners in Belgium and the Netherlands.
Over 150 ad specialists are ready to help you in this regard. From thorough market and target group research to the creation of quality assets and detailed reports. Together, we set up the best possible campaigns and get the most out of them.
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Customers already relying on our Google Ads expertise
Some of our most frequently used campaign types
Search ads
Show text ads in Google's search results pages when people search for products or services like yours. These types of ads are perfect for generating more sales, leads and website traffic.
Display ads
Engage the people in your target audience with strong visual ads on the websites, apps and platforms they use. These types of ads are perfect for increasing your reach and staying top-of-mind.
Video ads
Show your message before, during or after YouTube videos related to your business or of interest to your target audience. These types of ads are perfect for promoting your brand or generating conversions and sales.
Discovery ads
Create relevant and personalised ads that encourage interaction. Reach your target audience when they are ready to discover your products or services and seamlessly blend into the Google Discovery Network.
Shopping ads
Offer your products directly on Google's search results pages and in the Google Shopping network. These types of ads are perfect for promoting and selling your products and getting people to your physical shop(s).
Performance Max ads
Advertise on Google's entire Search and Display network with just a single campaign. Set a specific conversion target and keep track of how your campaign is tracked and optimised in real time.
App campaigns
Promote your app across Google’s entire network, from Search and Display to Play and YouTube. Get the best display of your ads on every platform and attract more (paying) users with the right message.
Get started with Google Ads yourself?
iO is happy to join you on your journey. Begin or optimise your Google Ads story assisted by our experts.
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Our experts speak
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Our experts about Google Ads
Google Ads is Google's official advertising programme and ensures that you are found when potential customers are looking for organisations like yours, across the entire funnel of Search, Display, YouTube, Shopping and more.
On to the next level with Google Ads?
In that case, head to Google Marketing Platform next. This all-in-one advertising and analytics platform includes all of Google's marketing tools and integrates perfectly with your own set of systems. Perfect for anyone wishing to make more use of owned first-party data. Sound good?
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Scripting and innovation for the best results
Once your performance marketing is up and running, we use finetuned scripts to accurately analyse and improve the performance of your ads.
These scripts are one of many examples of our cross-service approach and drive for innovation. Experts from our various teams are constantly working together to combine their expertise into new solutions and opportunities. And not only for their benefit, but also for yours.
This way, we not only help you finetune your performance marketing, but also integrate it into your overall strategy. After all, performance is only part of the marketing puzzle. And together, we make sure every piece falls right into place.
The perks of Google Ads & iO
Optimal reach
Advertising on Google is advertising on the largest search and advertising network in the world. In other words, the ideal platform to optimally reach and target your audience.
Targeted ads
With Google Ads, you choose which objectives you want to focus on. Whether you want to generate more sales, leads or website traffic, Google Ads helps you set up the right campaigns from the start.
Respect for privacy
Google Ads offers built-in solutions for a world without third-party cookies. With consent solutions, you can track anonymous users properly while still respecting their valuable data.
Advanced targeting
The customer journey is becoming increasingly complex. Through Google Ads, you can still help the right people find their way to your business smoothly, whether you advertise globally or prefer to stay local.
Automated improvements
Based on AI, Google leading you into the ‘predictive’ era of marketing and advertising. Can your ads be made more efficient? Then Google will show you exactly how or the platform will make the right adjustments by itself.
Measurable, actionable results
Google Ads helps you generate comprehensive campaign reports, full of insights to increase the performance and ROI of your ads.
Total budget control
With Google Ads, you pay per click and never spend more than your set budget limit - to be adjusted or paused at any time. In any case, you always retain control.
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Why work with a Google Ads partner?
Advertising on the world's largest search engine offers more possibilities than ever before — but that also makes it more complex. So complex in fact, that without the right kind of prior knowledge it is difficult to optimise your marketing investments.
Google Ads partner iO has dedicated account managers that help you get the most out of your ad budget. Our Google experts receive specialist monthly training and have access to premium launch events — one of the benefits of working with iO, a strong partner on a tactical and strategic level.
Make sure potential customers find your products and services. Increase your online success with Google Ads — and discover your infinite opportunities with iO as your Google Ads partner.
Discover the power of Google Ads
Book a free demo and explore the possibilities of Google Ads for yourself. Our experts are here to answer all your questions.
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Nice to meet you, we are iO
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!