What we do
Digital marketing and advertising
Intelligent growth won't happen without digital marketing and advertising — and much more. Find out what our agency marketeers can offer you.
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An improved grasp of your target audience with Google Ads
Online advertising is one of the best ways to effeciently target and reach your audience. After all, people get to see your message when they effectively search for products or services like yours, but also when they simply surf the web And believe it or not, they search and surf almost exclusively using Google.
iO is your partner and will gladly help you optimise your Google advertising.
+ 150 experts
Google Premier Partner
B2C & B2B expertise
+ 400 customers in Belgium and the Netherlands
Tailored advertising strategies
Innovative advertising techniques
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What our Google Ads experts have to offer you?
iO, a Google Premier Partner
This means we rank among the top 3% best-performing Google Ads partners in Belgium and the Netherlands.
Over 150 ad specialists are ready to help you in this regard. From thorough market and target group research to the creation of quality assets and detailed reports. Together, we set up the best possible campaigns and get the most out of them.
Got questions about Google Ads? Let us know.
Customers already relying on our Google Ads expertise
Some of our most frequently used campaign types
The campaign types listed above are just some of the advertising options available in Google Ads. Want to know more about all the possibilities? Contact our advertising specialists.
Get started with Google Ads yourself?
iO is happy to join you on your journey. Begin or optimise your Google Ads story assisted by our experts.
Our experts speak
Our experts about Google Ads
Google Ads is Google's official advertising programme and ensures that you are found when potential customers are looking for organisations like yours, across the entire funnel of Search, Display, YouTube, Shopping and more.
On to the next level with Google Ads?
In that case, head to Google Marketing Platform next. This all-in-one advertising and analytics platform includes all of Google's marketing tools and integrates perfectly with your own set of systems. Perfect for anyone wishing to make more use of owned first-party data. Sound good?
Scripting and innovation for the best results
Once your performance marketing is up and running, we use finetuned scripts to accurately analyse and improve the performance of your ads.
These scripts are one of many examples of our cross-service approach and drive for innovation. Experts from our various teams are constantly working together to combine their expertise into new solutions and opportunities. And not only for their benefit, but also for yours.
This way, we not only help you finetune your performance marketing, but also integrate it into your overall strategy. After all, performance is only part of the marketing puzzle. And together, we make sure every piece falls right into place.
The perks of Google Ads & iO
Why work with a Google Ads partner?
Advertising on the world's largest search engine offers more possibilities than ever before — but that also makes it more complex. So complex in fact, that without the right kind of prior knowledge it is difficult to optimise your marketing investments.
Google Ads partner iO has dedicated account managers that help you get the most out of your ad budget. Our Google experts receive specialist monthly training and have access to premium launch events — one of the benefits of working with iO, a strong partner on a tactical and strategic level.
Make sure potential customers find your products and services. Increase your online success with Google Ads — and discover your infinite opportunities with iO as your Google Ads partner.
Our expert publications on Google Ads
What we do
Achieve and exceed your KPIs through performance marketing and iO | iO
Get more out of your ad campaigns with performance marketing. Find out how iO can support you, from strategy and setup to follow-up and optimisation.Read moreBlog
Stronger together: the synergy between SEO and SEA
Is your organisation thinking about search marketing? Are you finding it difficult to decide between SEO and SEA? Often the combination of SEO and SEA is presented as an either/or story, while in fact, they both perform better when they work together. There is always a possibility that there will be conflicts between Search Engine Optimisation and Search Engine Advertising, but they can also reinforce one another. Together they can help you to achieve your goals: optimal digital visibility and findability. The only difference is how you approach it. If you want to find out more, you are in the right place.Read moreBlog
Changes in the advertising landscape: keyword types
Anyone who regularly works with Google Ads Campaigns will have already noticed. The keyword type Broad Match Modifier has disappeared. Why has this changed? How does this affect your current campaigns? And how can you adjust your advertising strategy accordingly? Advertising expert Inte shares her insights and tips to optimise your campaigns.Read moreBlog
Performance Max: the campaign of the future?
Performance Max: a new campaign type launched by Google in 2021 that uses automation (i.e. automated bid strategy, real-time bidding…), makes Google Ads campaigns perform even better and saves the advertiser some time. Too good to be true? Based on our experience, we have summed up the most important aspects of Performance Max.Read moreBlog
The ‘Coalition for Better Ads’ and its impact on your business
Advertising platforms worldwide are implementing a new policy outlined by the ‘Coalition for Better Ads’. This policy states that ad destination pages and advertisements must comply with certain international standards, the so-called ‘Better Ads Standards’. These standards aim to make improve the online user experience of consumers.Read moreBlog
Privacy prevails: Google discontinues Similar Audiences in 2023
Avid advertisers might already know, but for those who don’t: Google is discontinuing Similar Audiences in 2023. Do you feel a mild panic rising in your chest?Read moreVideo
Infinite opportunities: Thierry Geerts (Google Belgium)
"Digitisation in Belgium is progressing rapidly, but not as fast as it could or I hoped it would," says Thierry Geerts, CEO Google Belgium. He wrote a book, Digitalis, about his vision on digitisation.Read more
Discover the power of Google Ads
Book a free demo and explore the possibilities of Google Ads for yourself. Our experts are here to answer all your questions.
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about usHow can we be of service?
Already well aware of your needs? Or do you have a specific question in mind? Let us know using business@iodigital.com or pay one of our campuses a visit!
