The 7 pitfalls of personalisation
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Personalisation revolves around adapting the user experience based on the user segment. But setting up a good personalisation strategy is not as straightforward as it seems. We’ll show you 7 pitfalls of personalisation and how to avoid them in this whitepaper.
Download the whitepaper
A strong personalisation strategy relies on different techniques that analyse a visitor’s behaviour and personalise the user experience based on that information. This allows you to optimise the entire customer journey for different segments and offer the best possible experience for every user at all times.
In this white paper:
What you can do with personalisation
The 7 pitfalls of personalisation
How to tackle personalisation – the right way
New knowledge opening new doors to success
Personalisation is an ongoing process that requires constant optimisation. It could be the final optimisation step of your online marketing strategy. If you consider the pitfalls, that is.
Eddy Boeve
CRO, UX & Personalisation Expert @ iOEddy Boeve is a leading expert in conversion optimisation (CRO), user experience (UX) and personalisation, with an impressive career of over 35 years in the internet and IT sector.