Webinar: how to make your organisation data- and customer-driven

Navigate the different layers of customer experience easily 

Every interaction has an impact on how customers experience your brand. Providing a consistent brand experience across all channels and touchpoints is a serious challenge. Access to targeted insights into the impact of individual interactions on the customer experience is essential to help you to take steps towards customer focus and success. In this webinar, Gertie will show you how to easily navigate the different layers of customer experience, from individual touchpoints to the entire customer lifecycle. She will guide you on how to choose the right research methods for your specific issue and share practical tips on how to implement a data-driven approach. 

This webinar will teach you: 

• How to easily collect and analyse user experiences. Spoiler alert: it doesn’t take much to make a big difference  

• How research can help you generate loyalty and break down silos 

• How to choose the right research methods for your specific issues 

• The pitfalls you chould look out for and how to avoid making  the wrong choice 

• How to use these new, valuable insights to make data-driven decisions that will significantly improve customer experience and business results significantly 

Who is this webinar for? 

This webinar is for everyone that’s interested in improving customer experiences and business results. This webinar is relevant to: 

• Decision-makers or managers seeking to base their strategy on concrete user experiences 

• UX professionals and designers who want to expand their toolkit 

• Marketers looking for effective ways to reach audiences