How to build lasting customer relationships through your copywriting
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A great user experience is the key to a successful online platform. But how do you create an experience that really delivers? One of the most important things is the copy you use. Because no matter how you look at it, words do far more for your users than simply sharing information.
Your copy shapes how people feel, it gives them a taste of your brand and guides them through every touchpoint you want them to see on your platform. A solid foundation in UX copywriting is therefore essential to take your platform to the next level.
Give your brand a unique personality
Build a strong bond between users and your brand
Guide visitors to the places you want them to go
Boost your conversions, now and in the long term
Who is this whitepaper for?
This whitepaper is for anyone who understands that copy is an essential part of any online platform but wants more in-depth advice on how to make that copy work to its full potential.
Do you find that users don’t stay on your platform for long? Do they drop off at certain points in the funnel? Or do you get plenty of visitors, but only a handful of conversions?
Reworking your copy is a subtle but powerful way to tackle these issues. Discover exactly how to do that in this whitepaper.
Tone of voice: What is it, and how do you define one that fits your brand?
Conversational writing: In the age of AI, it’s more important than ever: how do you make sure your platform still sounds human? Practical do’s and don’ts.
Microcopy: Did you know the smallest words on your platform can have the biggest impact? Learn how to craft effective CTAs.
Confirmshaming: The dark side of UX copywriting: what you should never write.
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White paper
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Blog
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Dossier
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Dossier