Webinar: Data maturity roadmap: how to build your foundation for successful data activation
Did you know that only 1 in 10 organisations successfully leverage data? Companies that do master this are 19 times more profitable and work up to 40% more efficiently.
When you translate these figures to your marketing challenges and growth ambitions, it becomes clear how much potential lies in data-driven work. The difference between organisations that flourish and those that stagnate lies in their ability to transform raw data into actionable marketing insights.
In this webinar, Nhu Nguyen, Data Lead iO, and Pieter-Jan Reijnen, Data Consultant, show you the steps towards using data as the engine of all your marketing activities. Whether you're just starting out with data, or already advanced.
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Any organisation can become data-driven. It's not about how much data you have, but about the right approach to your situation. This process doesn't start with expensive technology or complex systems. It begins with the right mindset and a systematic approach that fits your organisation.
Every customer interaction is a form of data. Every organisation can collect lots of data daily this way. Some can switch quickly and experiment, others have more data available but must navigate more smartly through existing structures. The art lies in understanding what works within your context.
The foundation always remains the same: asking better questions about your customers and systematically collecting answers. From there, you build a culture where decisions are based on insights rather than assumptions. In this webinar you discover which approach works best for your situation.
What the numbers tell us
When it comes to data and data maturity, the hard facts speak for themselves:
87% of organisations have low data maturity (Gartner 2024)
23x higher chance of acquiring customers with high data maturity (McKinsey Research 2024)
19x more profitable with data-driven approach (McKinsey Research 2024)
30% of GenAI projects will be discontinued by the end of 2025 due to fragile data foundations
After this webinar, you'll tackle it systematically
You'll know the 4 steps to data maturity
You'll understand the potential of data for your customers and organisation
You'll know where you and your organisation stand regarding data maturity
You'll know which steps to take to improve your data maturity
You'll understand which 3 key factors lead to data maturity
As a Data Analyst, Pieter-Jan Reijnen has become a well-established presence at iO since 2020. He started out as an intern, and now he helps clients analyse their website performance and optimise campaigns every day.
Strategy & marketing consultant Nhu Nguyen has 8+ years of experience extracting insights from digital data. She translates these into data-driven strategies, action plans, and recommendations. With a background in both strategy and data, she goes beyond what the data initially reveal and ensures insights are aligned with a company's vision and strategy.
Stop guessing. Start knowing.
45 minutes that will fundamentally change your data vision. Free. Practical. Immediately applicable.
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