Aftermovie: Content Marketing & Webredactie Congress 2024 

Your website complies with all WCAG guidelines. Congratulations! But can you also put your hand on your heart that a 78-year-old patient with low digital literacy understands how to adjust their medication schedule? Or that a foreign-speaking mother knows how to make an appointment for her child? Accessibility goes beyond technical compliance - it's about truly comprehensible care for everyone.

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?

Receiving a cancer diagnosis. Waiting for results. Your first visit to the hospital after a heart attack. These aren't ordinary 'customer journeys' - they're emotional rollercoasters where fear, hope, and uncertainty play the leading roles. Yet many healthcare institutions approach digital communication as if it's ordering a pizza. Time for a different approach.

As geopolitical tensions bring new digital challenges, it’s more important than ever to be prepared. With cyberattacks and changing regulations, you need to strengthen your digital security — but how do you go about it?  Stop worrying, start acting. In this webinar, we show you how to build your digital resilience with concrete, pragmatic measures in data security, compliance, monitoring, and recovery — measures you can implement as soon as tomorrow.

Some campaigns win awards. Some move people. The best ones do both.

The era of isolated AI experiments is behind us. This is the time to move forward. Collaboration, organization, and smart use of AI technology: that's what truly helps you move forward. In a digital world constantly evolving, the Content Marketing & Web Editing conference on November 20 revolves around one question: are you standing still or are you moving with the flow? This is your momentum!

Are you investing your time, budget and energy in LinkedIn and other social platforms, but still not seeing any leads or conversions? You're not alone. Join our webinar to find out why 73% of B2B marketers aren't generating ROI on social media and get practical tips on how to change that.

Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.