Aftermovie: Content Marketing & Webredactie Congress 2024 

Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.

As geopolitical tensions bring new digital challenges, it’s more important than ever to be prepared. With cyberattacks and changing regulations, you need to strengthen your digital security — but how do you go about it?  Stop worrying, start acting. In this webinar, we show you how to build your digital resilience with concrete, pragmatic measures in data security, compliance, monitoring, and recovery — measures you can implement as soon as tomorrow.

A great user experience is the key to a successful online platform. But how do you create an experience that really delivers? One of the most important things is the copy you use. Because no matter how you look at it, words do far more for your users than simply sharing information.  Your copy shapes how people feel, it gives them a taste of your brand and guides them through every touchpoint you want them to see on your platform. A solid foundation in UX copywriting is therefore essential to take your platform to the next level. 

For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Learn how iO used smart content and design to drive record open and click rates of the Proximus newsletter.

Discover how iO helped Imperial transform into a future-proof food brand

The experts at iO helped Damen Shipyards with their digital transformation and a strong, consistent brand experience.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Are you ready for the European Accessibility Act?

Managing content is more than just a production challenge. It requires strategic planning, efficient delivery across multiple platforms, and precise targeting of diverse audiences. Many teams face bottlenecks not only in content creation, but also in organizing content effectively and delivering it seamlessly to wherever your audience may be.  On June 26th, with our free webinar, discover how technology can help you get the right message to the right audience across all channels 

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl