Dossier: Google Analytics 4

In short

For Google, Google Analytics 4 means a greater focus on scalability, privacy-centric measurement, machine learning, and expanding the platform's integration capabilities. This ensures the latest version of Google Analytics is all set for the future. In this dossier, you can read all about the platform's latest features, how to migrate from Universal Analytics to GA4, and what alternatives exist in the land of web analytics.

Relevant topics

Analytics & Insights

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