Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support.
Want to know more about the analytics landscape of 2023? In this webinar, Glenn Weuts (Head of Marketing Technology at iO) takes you into the wonderful world of web analytics. That way, you will soon be able to make an informed choice that perfectly suits your needs.
This is what the schedule of the webinar will look like:
Why do you need an analytics tool?
The landscape of analytics tools
How do you make the right choice?
Q&A
As Head of Marketing Technology at iO, Glenn Weuts is absolutely in the right place. Convinced of the watertight truth that only data can offer — in combination with his profound knowledge of analytical tools and platforms — measuring and interpreting user data energises him every day. His output? Advice for sound marketing.
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