Piwik PRO: Analytics with a focus on privacy and data security
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User privacy and data security are important, and that’s not likely to change. Organisations must adapt to privacy laws such as GDPR and CCPA.
The answer in analytics-land? Piwik PRO — an analytics tool where end users and their privacy come first.
The platform is recognised worldwide for its efforts to protect privacy and is used by leading organisations like the European Commission, Microsoft, Credit Agricole, and the Dutch government.
GDPR-compliant
Alternative for Google Analytics
Flexibel hosting solutions
Includes heatmaps
Export your data
Easy to use
Our Piwik PRO services
Piwik PRO may not be as well-known as Google Analytics, but our experts are here to help you use this tool properly. For example, we made Knauf France's setup completely GDPR-compliant without sacrificing functionality and insights.
Integration and technical set-up
Our technical experts add seamlessly Piwik PRO to your existing tech stack.
Concrete advice
Once the technical aspects are in order, we’ll analyse how Piwik PRO can contribute to your organisational goals. We’ll give you concrete advice to get you started.
Education
Whether you're a novice marketer or an experienced buff — we'll tell you everything you need to know to get started with Piwik PRO.
Analysis
Our specialists analyse the data to help you reach the right conclusions and make the right decisions from abstract datasets.
Support
If anything goes wrong — technically or operationally — our experts are just a phone call away.
iO is Piwik Pro Partner
iO is proud to be one of only 6 recognised Piwik Pro partners in the Benelux.
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Clients that benefit from our Piwik Pro expertise
No more time-consuming discussions with the legal department. With Piwik Pro you can be sure that you are GDPR compliant.
Glenn Weuts, Head of Marketing Technology
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The alternative to Google Analytics
Google's new data model — Google Analytics 4 — is confusing for many users. Moreover, there are lingering questions about the legal implications of Google Analytics. For several companies, this is the reason to switch to a European analytics alternative such as Piwik PRO.
Piwik PRO shares many core features with Universal Analytics, which lowers the learning curve after a Universal Analytics migration. The perfect solution for marketers who want a trusted solution that is GDPR-compliant.
The advantages of Piwik PRO
Piwik PRO is the most privacy-driven analytics platform on the market — but that's not the only benefit.
GDPR-proof analytics
Piwik PRO is built with privacy in mind. The tool — with built-in consent and data request manager — supports full anonymisation and is fully compliant with GDPR and other privacy frameworks such as CCPA.
Own Tag Management System
Piwik PRO offers its own Tag Management System to add multiple tracking scripts to your site. In combination with the Consent Management Platform, this is the ideal way to carry out your tracking implementation in a privacy-friendly way.
Export to your favourite data tool
While Google Analytics is limited to Google's integrations, Piwik PRO has a native API that gives you access to all your data. That data can then be sent to your desired database, cloud platform, or dashboarding tool — including Power BI and Tableau.
Flexible hosting
Never wonder where your data is again. With Piwik PRO you can choose whether you want your data to be stored on a public or private cloud. With certain licences, it is even possible to host Piwik PRO on your own servers, for maximum control.
Choose your own sampling rates
With Piwik PRO, you can set your own sampling rates — choose between speed and accuracy — and you don't have to count on a result that is automatically scaled up from some of your data.
Heatmaps
Use Piwik PRO to set up heatmaps to get an overview of your users' click behaviour. This functionality is built-in, unlike other tools like Google Analytics.
Extension to CDP
The most powerful tool in the Piwik PRO range is without a doubt the Customer Data Platform. Creating unified profiles across multiple data sources can take your Analytics implementation to the next level.
How well do you know today’s web analytics landscape?
Who else works the land of web analytics? Unknown as they may be, that does not mean that these lesser-known web analytics tools don’t have unique properties, features and benefits to offer your organisation. Who knows, one of them is a perfect match? Read all about it, right here.
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Piwik Pro & iO in numbers
- +40data experts in iO
- 1of only 6 recognised partners in the Benelux
- +15Piwik Pro setups
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