Maximise your marketing potential with Google Marketing Platform
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Google Marketing Platform (GMP) is an advertising and analysis platform that integrates all of Google's marketing tools. The platform helps you get the most out of your digital campaigns and your website. At iO, we regularly work with Google Marketing Platform and are happy to support you in any way you need.
+ 150 experts
Certified GMP Partner
B2C & B2B expertise
1 advertising ecosystem
The benefits of Google Marketing Platform & iO
One ecosystem
From managing advertising campaigns to analysing your website's performance: with GMP, you have one ecosystem that can do it all and connects everything together.
Easy implementation
The integrated solutions of GMP are not only perfectly aligned with each other, but also compatible with other systems, like your CRM. This allows you to better leverage your first-party data, among other things.
Always the right set of tools
With GMP, you only pay for what you need and actually use. From simple tools for small businesses to advanced solutions for large companies, GMP offers exactly what you are looking for.
100% GDPR compliant
Collecting and using first-party data is essential for your marketing. Through the built-in consent solutions of GMP, you can collect visitor data with respect for their privacy and GDPR.
Cross-channel consistency
Thanks to the GMP ecosystem, you can consistently deliver your messages across multiple channels. This ensures a recognisable and strong experience for your target audience, wherever your ads are displayed.
Always optimal exposure
Through frequency management, GMP helps you prevent (negative) overexposure of your ads. By setting clear goals for your ads, you create a more pleasant experience for your target audience and avoid wasting budget.
iO is your certified GMP Partner
As a Certified Google Marketing Platform Partner we provide you with a comprehensive understanding of the possibilities of GMP and/or can take care of your marketing and advertising with GMP. More than 100 experts are available to share their expertise with both each other and you to maximise your marketing potential together.
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Here’s what one of our experts has to say about Google Marketing Platform
video: Here’s what one of our experts has to say about Google Marketing Platform
Google Marketing Platform
Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.
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Why choose Google Marketing Platform?
The GMP ecosystem offers a range of integrated solutions to help you optimise your marketing efforts both on and off your website.
Set up ads with Display & Video 360 and Search Ads 360
Manage campaigns with Campaign Manager 360
Add data collection tags to your website and/or app with Tag Manager
Gain insight into your customers’ journey and optimise your ROI with Analytics
Create interactive dashboards and generate reports with Looker Studio
Google Marketing Platform’s tools
Display & Video 360
From media planning and setting up ads to measuring and optimising campaigns. Work together with all involved teams in one tool and reach the right people with the right message.
Search Ads 360
Set up ads in Google's search network and closely monitor performance and impact. Adjust your ads in real time and optimise your budget with automated bidding (bid optimisation).
Campaign Manager 360
Centralise the management and display of your ads across all your channels. Discover what works well and what doesn't thanks to the built-in attribution and improve the workflow for all teams involved.
Tag Manager (360)
Manage, update, and test tags on your website and/or app without editing the code. Collect data on conversions and other statistics for targeted optimisations and a better user experience.
Analytics (360)
Track the interactions of visitors with your website and/or app and gain new insights to improve your ROI, results, and the experience of your visitors.
Looker Studio
Collect and combine all your data from Analytics, Ads, and other sources in one convenient interface. Gain more insights from your numbers and statistics through reports and real-time dashboards.
Prepare your marketing for the future
In the second half of 2024, Google will be phasing out third-party cookies. This makes first-party data (data that you collect yourself) increasingly important.
In our whitepaper "How to Develop a First-Party Data Strategy", we explain how you can take action to collect and implement your own first-party data.
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Want to use Google Marketing Platform yourself?
At iO, we’re here to help. Optimise your marketing and advertising together with our experts.
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Nice to meet you, we are iO
How can we help with your Google Marketing Platform?
We're excited to see how we can help you.