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What does iO do?
Our experts interpret your data and present the relevant insights visually in a clear dashboard. We use tools such as Google Data Studio, Tableau and Power BI to do so.
We aren’t just helping you tick KPI boxes – we’re giving you clear insights that will help your organisation move forward.
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The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read moreBlog
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Why is always-on gaining ground over ad hoc campaigns?
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For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read moreDossier
Dossier: Successful marketing budgets and plans
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WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Read more
Why do dashboarding and visualisation matter?
Big data is here to stay. In a world where everyone has access to data, it’s important to draw the right conclusions from your data.
And that is exactly what dashboarding and visualisation do – whether in a table, bar chart, or complex visualisation – they help you interpret enormous amounts of abstract data.
With data storytelling, we expose the insights that are hidden in your data and we make an impact on your organisation, customers and sales.
This way, organisations like yours make the right decisions, leading to smoother processes, stronger connections to your customers and leads and sustainable growth.
Whitepaper: The significance of data in digital marketing
What does your target audience want to see, hear and read? The only way to find out is to collect data in a smart (and ethical) way. And then making proper use of them, naturally.
iO & dashboarding in numbers
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Why iO?
With iO, you get a partner that guides you along your end-to-end journey. Hundreds of experts in marketing, technology, strategy and content are there for you every day to tackle your business challenges with you.
Our broad knowledge goes in deep: we have over 150 marketers ready to help you grow with their dashboarding and visualisation expertise.
Great to meet you, we are iO
Want to talk about your project?
We're excited to see how we can help you.