Dashboarding and visualisation: discover hidden insights in your data


A marketing dashboard shows you the data that matters most to your organisation at a glance. At iO, we build best-practice dashboards tailored to your organisation and we are happy to help you with further personalisations, interpretations and hands-on advice.

Both within our creative industry and beyond, big data has a huge impact.

Our experts are visual storytellers – no matter if officially they’re called marketing strategists, digital marketers or data analysts – who help organisations from all industries translate data into insights.

  • Get relevant data

  • Draw the right conclusions

  • Make better decisions

  • Rely on the iO experts

  • Understand what you're looking at

On this page

What does iO do?

Our experts interpret your data and present the relevant insights visually in a clear dashboard. We use tools such as Google Data Studio, Tableau and Power BI to do so.

We aren’t just helping you tick KPI boxes – we’re giving you clear insights that will help your organisation move forward.

Our favourite tooling for dashboarding & visualisation

Would you like to have a chat about dashboarding & visualisation? Let's talk.

Clients we’ve helped with dashboarding & visualisation:

Henkel - iO
D´leteren Group - iO
Proximus - iO
Partena professional - iO
BrusselsAirport - iO
coop - iO
ArtsenZonderGrenzen - iO
KPN - iO
Allianz Direct
Novartis - iO
Akzonobel - iO
The benefits of a data and segmentation strategy partner - iO

Why do dashboarding and visualisation matter?

Big data is here to stay. In a world where everyone has access to data, it’s important to draw the right conclusions from your data.

And that is exactly what dashboarding and visualisation do – whether in a table, bar chart, or complex visualisation – they help you interpret enormous amounts of abstract data.

With data storytelling, we expose the insights that are hidden in your data and we make an impact on your organisation, customers and sales.

This way, organisations like yours make the right decisions, leading to smoother processes, stronger connections to your customers and leads and sustainable growth.

Whitepaper: The significance of data in digital marketing

What does your target audience want to see, hear and read? The only way to find out is to collect data in a smart (and ethical) way. And then making proper use of them, naturally.


How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

Schedule a conversation?

Why iO?

With iO, you get a partner that guides you along your end-to-end journey. Hundreds of experts in marketing, technology, strategy and content are there for you every day to tackle your business challenges with you.

Our broad knowledge goes in deep: we have over 150 marketers ready to help you grow with their dashboarding and visualisation expertise.


Want to follow an event, webinar or training?

Our experts regularly give free sessions on this topic. Don't miss out.
Look at our events calendar
Subscribe to our newsletter and get informed about future events, webinars, and training courses.
Keep me informed
2 iO colleagues having coffee at the Rotterdam Campus

Great to meet you, we are iO

iO is an end-to-end agency. A growing team of experts in communication and digital transformation. We help our clients achieve their business objectives in the fields of strategy, creation, marketing and technology, and discover and exploit the infinite opportunities in an ever changing market.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.