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Light Up Tech conference 2026: Accelerate your digital ecosystem

Price
Free
Language
Dutch

Digital growth has been the aspiration of modern organisations for years. But with growth come new challenges: systems become more complex, costs spiral, the demand for speed and flexibility increases whilst customers simultaneously expect an effortless digital experience. Therein lies the crux: how do you continue growing as an organisation without your digital platform becoming uncontrollable? How do you ensure everything remains secure, scalable and manageable? And how do you avoid falling behind in a world where AI, regulation, and customer expectations are developing at breakneck speed?

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The tension – between ambition and reality – is what we call the growth paradox. During Light Up Tech conference on 22 January, we'll unravel this paradox and you'll learn how to maintain strategic and technological control over digital growth. This way, you'll learn how to build a platform that remains agile, precisely when everything is changing. In short, this is the event for Product Owners, Product Managers, Delivery Leads, IT Managers, Program Managers and others who are strategically involved in digital growth.

View event programme

From building blocks to AI-first thinking 

When designing and maintaining modern digital platforms, certain elements are indispensable. Consider, for example, a composable architecture that quickly adapts to new requirements, or cloud technology that offers scalability without costs spiralling out of control. But also intelligent front-end and mobile approaches that ensure direct impact on customer experience. 

The real shifts are taking place at the intersection of AI and platform development. During Light Up, we'll dive into topics such as AI-engineering, LLMs, and the principle of AI Agent First Thinking. What do these developments mean concretely for your team, your architecture, and your roadmap? Our experts share how they handle data, integrations, and security. What works in practice, what doesn't, and what can you take away from it. In short, after Light Up: 

  • You think in building blocks instead of separate projects 

  • You understand how AI gets a structural place within your platform 

  • You know what's technically needed to be truly agile 

  • You can look critically at costs, complexity and impact 

  • You've learnt from real cases what does and doesn't work 

Programme

11:30 - 12:30

Arrival & lunch

12:35 – 12:45

Opening

12:45 – 13:30

Keynote by Mathijs Bouman (Economist and Journalist)

13:40 – 14:20

Breakout sessions:

Faster development, smarter scalability: our multi-label mobile app approach for Achmea by Rogier Saarloos (Solution Architect)

How the KNHB is accelerating with Low Code by Leon Rutten (Manager Hoofdklasse, Arbitrage and ICT KNHB) and Stefan Laheij (Technology Director)

Headless CMS Showdown by Rob Habraken (Technology Director), Leon Stemerdink (Solution Architect), Jori Regter (Technology Director) & William Parr (Lead Engineer Optimizely)

14.20 – 14.40

Break

14:40 – 15:20

Breakout sessions:

Sanity Partner talk: Learn all about Sanity Content Agent, an AI Agent that works based on real context and structured content. Also a use case presentation from the University of Amsterdam by Dirk Brand, Marcel van Dijk & Bram Döppen (Sanity)

Faster from idea → to design → to production with Figma Make and Figma MCP — by Ivo van der Zee (UX Designer) and Nimo Beeren (AI Engineer & Chapter Lead)

I declared my department bankrupt by Marc Heijnen (Digital Transformation Leader at Fixxle)

15:25 – 16:05

Breakout sessions:

Sitecore Partner talk

From Silicon Valley to Europe? The new economy of cloud and AI by Erik Post (Technology Director) & Friso Geerlings (Technology Director)

From data to decisions: the architecture of AI-driven advice at SBB by Arjan van der Kooij (Team Lead – Technology & Built Environment at SBB) and Younes van Ruth (Technology Director)

16:10 – 16:50

Breakout sessions:

Optimizely Partner talk: From Static Content to Digital Experiences. How AI is Reinventing the Content Supply Chain for Speed, Governance, and Scale by Mårten Bokedal (Optimizely)

AI threat modelling & cyber resilience by George Moses (Technology Director)

2027: Have you lost your customer journey to AI platforms? by Raymond Muilwijk (Technology Officer)

16:55 – 17:00

Closing

17:00 – 18:30

Drinks & networking

Who is this event of interest to?

Light Up is specially set up for professionals who play a key role in their organisation's digital transformation. Think digital programme managers, product owners, heads of digital or platforms, CX specialists, IT architects, cloud managers, and customer journey experts. 

Location 

Our iO Campus Den Bosch (Magistratenlaan 4, 5223 MD 's-Hertogenbosch) is easily accessible by public transport (only a 10-minute walk from 's-Hertogenbosch station) or by car via the A59/A2. Parking is available at the train station or in the Het Paleiskwartier car park (https://maps.app.goo.gl/zvGs6skwHHYWiPWy5). This is a 5-minute walk away.

Sitecore

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.

Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Sanity

Sanity is a headless Content Operating System that enables organisations to centrally create, manage and deploy structured content for omnichannel experiences. Sanity acts as a single source of truth for all content use cases, teams, channels and digital experiences for customers. Sanity can handle all forms of complexity in content management and is recognised by both developers and content creators as the most valuable headless CMS on the market. See G2. In the United Kingdom, clients such as Just Eat Takeaway, Mr Marvis, Perfetti van Melle, HEMA and the University of Amsterdam use Sanity as their content platform.

Speakers

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