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How purposeful design language elevated the launch of Candela C8
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Transforming an entire industry requires more than breakthrough technology – it demands design experiences that match your ambition. As Swedish boat and ferry producer Candela launched their game-changing C8 crafts, they needed a comprehensive design approach that could elevate everything from sales journeys to on-water experiences.
Unified design language across all customer touchpoints
Web-based configurator for seamless model exploration
Modern React app for intuitive boat control
Human-machine interface (HMI) design for on-water experiences
Connected experiences
What makes a good digital experience? Understanding that every touchpoint tells part of a larger story.
Candela has a clear vision: transform transport on the water with technology and speed up the transition to fossil fuel-free water transportation through hydrofoiling. But translating this ambitious vision into user experiences presents unique challenges – especially when you need design that works seamlessly across web interfaces, mobile apps, and boat control systems.
Together with iO, Candela set out to create something more than a responsive website. The design had to encompass everything, including their Human-machine interface (HMI) and app control systems.
Challenge
Transform Candela's digital presence beyond a simple website into a cohesive experience that encompasses web configurators, mobile boat control, and human-machine interfaces while reflecting their cutting-edge hydrofoiling technology and sustainable transport vision.
Solution
Unified, user-centred design language with intuitive functionality across all touchpoints – from web-based configurators that simplify boat exploration to React apps and HMI systems that make boat operation seamless and enjoyable.
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Design that works across every touchpoint
When Candela set out to elevate their entire digital experience, they needed a creative and technical partner who could match their innovation. So where did we start? By shaping a unified, user-centred design language – covering everything from web and interaction design to a visual interface that truly reflects Candela's identity everywhere.
The buying journey needed to be smoother, so we designed and refined the UX for a web-based configurator that lets customers explore models and options without friction. Throughout the process, we ensured Candela's branding stayed consistent across every touchpoint.
But we didn't stop there: we created a modern React app that gives boat owners intuitive control over charging and onboard features. We also designed the boat's HMI interface, making sure the experience on the water feels just as seamless as the one online.
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The result? Technology that feels natural
Through state-of-the-art React app development, Candela owners can easily control their boat's charging and commodities. Cruising the waves becomes comfortable and intuitive thanks to groundbreaking HMI design and functionality.
With meticulous attention to detail and a Scandinavian minimalistic design approach, Candela's UI and UX components stand the test of time – like a seagoing version of their collaborator Polestar.
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We're excited to see how we can help you.