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how do you enhance the impact of the newsletter for a telecom giant?
Learn how iO used smart content and design to drive record open and click rates of the Proximus newsletter.
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How AI adds real business value to your organisation
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Leaving no one behind in the digital world
There is a large digital divide in Belgium: almost 40% of the population is considered digitally vulnerable. Moreover, almost 1 in 5 children in Belgium grows up in poverty. How do you deal with this inequality as a society, government or organization? How do you ensure that your products or services do not exclude anyone digitally? Poor access to digital services is so widespread that it requires a strong, collective approach. Only if brands, companies and government agencies join forces can we close this digital gap. That is why we are organising a warm and meaningful evening on e-inclusion together with Digital for Youth.Read more)
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Google E-E-A-T: creating content that puts people first
If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that. And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story. At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click.Read more)
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Event: AI4DEVS - Amsterdam Edition
AI4DEVS is the conference where AI and code converge. A day filled with practical knowledge, inspiring speakers, and valuable networking opportunities for developers working with or looking to start with AI technologies. Are you interested in updates about the event, such as the programme and speakers? Then sign up for updates and stay informed.Read more)
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More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how. This article is originally published on marketingreport.nlRead more)
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Dossier: Ready to pop on social media?
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