Measurement and attribution: reaching your target audience in a more efficient way
Most marketers check their numbers regularly. But interpreting the numbers correctly and drawing the right conclusions, isn’t always that simple. Attribution is often a tricky thing. Whether you go for multi-touch attribution, lift studies, time decay or a different attribution model – we will help your organisation in taking the next step concerning measurement and attribution.
quantifying your marketing success
collect data in a smart (and ethical) way
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What do we do at iO?
Our experts will deliver an end-to-end service – from strategy to marketing and from technology to creative content. When it comes to measurement and attribution, you can expect the following:
Got questions about measurement and attribution? Let us know.
Clients we’ve helped with measurement & attribution:
Why do measurement and attribution matter?
To measure your marketing success, you need the right knowledge and tools. It’s the only way to find out which actions influence people to take action themselves and it can prove to you that your marketing investments and efforts are valuable.
Measurement and attribution are critical steps in quantifying your marketing success.
Whitepaper: The significance of data in digital marketing
What does your target audience want to see, hear and read? The only way to find out is to collect data in a smart (and ethical) way. And then making proper use of them, naturally.
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
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Choosing iO means you’re choosing an end-to-end partner. A partner that takes care of all your marketing, technology, strategy and content needs.
Our broad knowledge goes in deep: our experts have a thorough knowledge of their respective fields and they are all ready to take organisations like yours to the next level.
At iO, you’ll find over 150 marketers waiting to share their knowledge of measurement and attribution with you.