Email marketing: accessible, efficient content that makes people click through

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Email marketing is a classic, but efficient approach to modern marketing. Far from dead and, actually, more important than ever in times of first-party data collection. In addition, there’s a huge potential to get a high ROI, if you do it right and if you think it through. It’ll help you give your customers that little extra push and convert new customers.

  • +50 e-mail marketing experts

  • E-mail marketing isn't dead

  • Essential for your first party data strategy

  • Clear, measurable results

  • Limited expenses and a high RO(M)I

  • From storytelling to commercial promotions

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How to make e-mail marketing succesful?

Many parameters come into play, from picking an email tool that fits your goals to building accessible, user-friendly templates and even a high-quality set-up and segmentation of your database.

In fact, it often comes down to the smallest details. The right subject lines, succinct and powerful copy, a recognisable style and all the small tweaks you need to not end up in the spam folder of your target audience. But what if you do it right? That’s when you can reap the rewards.

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Why focus on email marketing?

Email marketing is, basically, a fast track leading to your potential customer’s inbox. By adding email to your marketing automation strategy, we can give you an extremely efficient channel for the follow-up of events, triggers and flows. This way, our experts can plant valuable digital seeds that aren’t disruptive or spammy.

And those experts? Experienced email marketers who know how to set up the perfect flow. Copywriters and visual designers with just as much experience provide emails customised to your target audience and your organisation’s DNA.

Organisations that use email marketing’s (and marketing automation’s) full potential will notice:

  • limited expenses and a high RO(M)I;

  • a quick, almost direct, connection to their target audience;

  • clear, measurable results;

  • increased revenue;

  • many opportunities for personalisation and automation;

  • multi-purpose marketing opportunities, from storytelling to commercial promotions;

  • they’re making more data-driven decisions.

Our favorite tooling for e-mail marketing

salesforce  | iO


acoustic | iO


oracle  | iO

Oracle Customer Experience

Got questions about e-mail marketing? Let us know.

Getting started with email marketing?

It’s not easy to choose the right marketing tools. Our experts will help you get started with this white paper.


How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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E-mail marketing & iO in numbers


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preferred e-mail tools


satisfied e-mail marketing clients
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Why iO for your e-mail marketing?

At iO, you can count on an end-to-end partnership. That means we’ll take care of everything, from copywriting and design to reporting and optimisation.

Because of our 2000 experts, we’re not just good at setting up your marketing automation and email campaigns, but we also care about:

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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