Email marketing is a classic, but efficient approach to modern marketing. Far from dead and, actually, more important than ever in times of first-party data collection. In addition, there’s a huge potential to get a high ROI, if you do it right and if you think it through. It’ll help you give your customers that little extra push and convert new customers.
+50 e-mail marketing experts
E-mail marketing isn't dead
Essential for your first party data strategy
Clear, measurable results
Limited expenses and a high RO(M)I
From storytelling to commercial promotions
Many parameters come into play, from picking an email tool that fits your goals to building accessible, user-friendly templates and even a high-quality set-up and segmentation of your database.
In fact, it often comes down to the smallest details. The right subject lines, succinct and powerful copy, a recognisable style and all the small tweaks you need to not end up in the spam folder of your target audience. But what if you do it right? That’s when you can reap the rewards.
Email marketing is, basically, a fast track leading to your potential customer’s inbox. By adding email to your marketing automation strategy, we can give you an extremely efficient channel for the follow-up of events, triggers and flows. This way, our experts can plant valuable digital seeds that aren’t disruptive or spammy.
And those experts? Experienced email marketers who know how to set up the perfect flow. Copywriters and visual designers with just as much experience provide emails customised to your target audience and your organisation’s DNA.
Organisations that use email marketing’s (and marketing automation’s) full potential will notice:
limited expenses and a high RO(M)I;
a quick, almost direct, connection to their target audience;
clear, measurable results;
increased revenue;
many opportunities for personalisation and automation;
multi-purpose marketing opportunities, from storytelling to commercial promotions;
they’re making more data-driven decisions.
It’s not easy to choose the right marketing tools. Our experts will help you get started with this white paper.
At iO, you can count on an end-to-end partnership. That means we’ll take care of everything, from copywriting and design to reporting and optimisation.
Because of our 2000 experts, we’re not just good at setting up your marketing automation and email campaigns, but we also care about:
appealing copy customised to your target audience;
integrations with your tech stack (business systems, ad platforms, etc.).
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We're excited to see how we can help you.
