Marketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.
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For companies who want to optimise their sales cycle, increase revenue and improve Return On Marketing Investment (ROMI), marketing automation is the logical answer. You can initiate a series of automated actions based on a person’s behaviour or contact information.
In this whitepaper:
What is marketing automation?
The advantages of marketing automation
Setting up your first marketing automation flow
Always moving forward
Automating a series of actions based on a person’s behaviour or contact information can be a bit daunting. But the benefits are obvious and, with the proper support and guidance, marketing automation can be a strong asset to your strategy.