iO, marketing automation partner for increased sales and centralised data

How does iO help you?

Our experts have years of experience with marketing automation projects in various sectors. They are happy to help you with this:

Care to talk about marketing automation?

Why is marketing automation important?

With a marketing automation partner, you ensure - via an automated process - that your target group receives the right, relevant content, on the right channel and at the right time - throughout the entire customer journey, from initial visitor to (returning) customer. That way, you save time without compromising on quality.

If your organisation opts for marketing automation, you free up more of your employees' time to increase efficiency and generate more turnover. We call this strategic approach RevOps (revenue operations).

Organisations that focus on marketing automation, notice:

smooth, optimised sales flows;
a strong brand love;
more loyalty;
increased revenue;
improved Return on Marketing Investment (ROMI);
more data-driven decisions.

Which marketing automation tools do we use?

Our marketing automation experts build the ideal flows and funnels every day. To help them, they have a wide range of smart and powerful tools at their disposal.

Which marketing automation tools do we use?

Acoustic

Adobe Experience Cloud

HubSpot

Marigold Engage (formerly Selligent)

Oracle Customer Experience

Salesforce

Sitecore

A single truth in data thanks to centralised tooling

Automation tools are becoming a central point in the data architecture of organisations, more than they ever did before. Those tools are ‘lighter versions’ of full-fledged Customer Data Platforms (CDP), and so are becoming all the more the core of a "single source of truth" in terms of data.

This way, teams can extract relevant data insights much faster - and effectively engage with the right data sets to generate more revenue.