Marketing automation: more leads, more revenue, and more time

Working at iO

Use marketing automation to turn anonymous online visitors into prospects or high-quality leads, maintain customer relationships, and build loyalty. By automating repeating marketing tasks, you can focus on what matters.

  • +100 marketing automation projects

  • +40 marketing automation experts

  • Independent tooling choice

  • Create a stronger brand

  • Increase revenue

  • improved Return on Marketing Investment (ROMI)

On this page

Why is marketing automation important?

With marketing automation, you can save time without having to compromise on quality. Moreover, personalised content improves user experience – which makes people return to your organisation quicker.

Organisations that focus on marketing automation, notice:

  • smooth, optimised sales flows;

  • a strong brand love;

  • more loyalty;

  • increased revenue;

  • improved Return on Marketing Investment (ROMI);

  • more data-driven decisions.

Our favourite tooling for marketing automation

Graag eens praten over marketing automation? Laten we erover praten.

Clients we’ve helped with marketing automation:

Our most recent marketing automation projects
Person walking on stairs in iO Campus

Why iO?

At iO, you can rely on an end-to-end partnership. We’ve got you covered, from copywriting and design to reporting and optimisations.

We’re great at setting up your marketing automation, but our 2000 experts also pay attention to:

Getting started with marketing automation?

Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.


How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

Schedule a conversation?

Marketing automation & iO in numbers


marketing automation projects


marketing automation experts


marketing automation tools experise

Want to follow an event, webinar or training?

Our experts regularly give free sessions on this topic. Don't miss out.
Look at our events calendar
Subscribe to our newsletter and get informed about future events, webinars, and training courses.
Keep me informed
Giraffe at iO office

Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.