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Case
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.
Look at this client story
How does iO help you?
Our experts have years of experience with marketing automation projects in various sectors. They are happy to help you with this:
Why is marketing automation important?
With a marketing automation partner, you ensure - via an automated process - that your target group receives the right, relevant content, on the right channel and at the right time - throughout the entire customer journey, from initial visitor to (returning) customer. That way, you save time without compromising on quality.
If your organisation opts for marketing automation, you free up more of your employees' time to increase efficiency and generate more turnover. We call this strategic approach RevOps (revenue operations).
Organisations that focus on marketing automation, notice:
smooth, optimised sales flows;
a strong brand love;
more loyalty;
increased revenue;
improved Return on Marketing Investment (ROMI);
more data-driven decisions.
Which marketing automation tools do we use?
Our marketing automation experts build the ideal flows and funnels every day. To help them, they have a wide range of smart and powerful tools at their disposal.
Which marketing automation tools do we use?
A single truth in data thanks to centralised tooling
Automation tools are becoming a central point in the data architecture of organisations, more than they ever did before. Those tools are ‘lighter versions’ of full-fledged Customer Data Platforms (CDP), and so are becoming all the more the core of a "single source of truth" in terms of data.
This way, teams can extract relevant data insights much faster - and effectively engage with the right data sets to generate more revenue.
Customers we helped with their marketing automation
Our most recent marketing automation work
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Case
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story)
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story)
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story)
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story)
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story)
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
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Why iO?
At iO, you can rely on an end-to-end partnership. We’ve got you covered, from copywriting and design to reporting and optimisations.
We’re great at setting up your marketing automation, but our 2000 experts also pay attention to:
Appealing copywriting customised to your target audience;
Integrations with your tech stack (company systems, ad platforms, etc.).
Getting started with marketing automation?
Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.
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Marketing automation & iO in numbers
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+100
Marketing automation projects
+40
Marketing automation experts
+10
Marketing automation tools we know through and through
Complex marketing automation integrations
iO is more than just an execution partner. First of all, we think strategically about how marketing automation can have the greatest impact on your organisation.
In the next phase, our technical experts take care of the integration between the chosen marketing automation tool(s) and your existing tech stack. Think, for example, of ERPs, HR tools, data lakes, and CRM systems such as SAP, Salesforce, and Microsoft Dynamics.
We provide a powerful ecosystem allowing all marketing, sales, and service processes in your organisation to work together seamlessly - so you only have to focus on generating more revenue.
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Nice to meet you, we are iO
iO is a blended agency. We actively tear down the walls between the agency, technology and consultancy worlds. Right there, a new way of working together emerges. That is why we help you sustainably shape and improve your entire brand experience from start to finish. We fuse our talents in strategy, creativity, content, marketing, technology and data. This is how we harness the power of smart collaboration.