Marketing automation: more leads, more revenue, and more time
Use marketing automation to turn anonymous online visitors into prospects or high-quality leads, maintain customer relationships, and build loyalty. By automating repeating marketing tasks, you can focus on what matters.
+100 marketing automation projects
+40 marketing automation experts
Independent tooling choice
Create a stronger brand
improved Return on Marketing Investment (ROMI)
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Why is marketing automation important?
With marketing automation, you can save time without having to compromise on quality. Moreover, personalised content improves user experience – which makes people return to your organisation quicker.
Organisations that focus on marketing automation, notice:
smooth, optimised sales flows;
a strong brand love;
improved Return on Marketing Investment (ROMI);
more data-driven decisions.
Our favourite tooling for marketing automation
Oracle Customer Experience
Graag eens praten over marketing automation? Laten we erover praten.
Clients we’ve helped with marketing automation:
Our most recent marketing automation projects
- Translating personal price agreements into online price settings with an Adobe Commerce webshop.Read more
Personalisation as a tangible revenue boostWe increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Read more
Marketplace optimisation for consistent brandingThe marketplace experts at iO gave the digital presence of Pokon Naturado a strong boost with SEO research and constant A/B testing.Read more
Journey mining - the last piece of the puzzle for a relevant campaignGaining insight into the customer journey in a data-driven way with journey miningRead more
Better lead generation and more salesFind out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Read more
How we tailored fast fashion with marketing automation?Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Read more
Smart marketing automation strategy for HyundaiUsing SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.Read more
Who is the best marketer in Brabant?On Wednesday 19 April 2023, the third presentation of the Beste Brabantse Marketeer (Best Brabantian Marketer) award is set to take place, hosted by Brabantian expert organisations Studio Lauda, Markteffect, Licht and EnoRm. The aim? To put Brabant’s finest marketer up on stage, as well as the best up-and-coming marketing talent and the best Brabantian marketer Social Impact. iO is the proud main sponsor of this special, annual election.Read more
At iO, you can rely on an end-to-end partnership. We’ve got you covered, from copywriting and design to reporting and optimisations.
We’re great at setting up your marketing automation, but our 2000 experts also pay attention to:
Appealing copywriting customised to your target audience;
Integrations with your tech stack (company systems, ad platforms, etc.).
Getting started with marketing automation?
Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
Schedule a conversation?
Marketing automation & iO in numbers
Great to meet you, we are iO
Want to talk about your project?
We're excited to see how we can help you.