How do you communicate smarter and more efficiently with your customers?
Increase engagement and conversion in the user experience
Develop and implement a smart marketing automation strategy with SharpSpring
Interesting insights by using a 360-degree customer profile
In order to be able to respond to the interests of potential customers as much as possible, Hyundai wants insight into the behaviour of its individual website visitors. Which pages do they visit? Which forms do they fill in? Which mailings do they click on and which online actions do they respond to?
We developed a system that answers these questions. Using this database, we build a 360-degree customer profile for each website visitor. Needless to say, this is completely privacy-proof: when filling in a form, the visitor gives permission for the data to be collected. This happens retrospectively, so that we also have insight into the steps that preceded filling in the form.
Development of a lead scoring model
With lead scoring, we add another dimension to the 360 degree profile. Together with Hyundai, we have assigned values to certain actions a customer takes. For instance, a customer can get points for repeatedly visiting the website, for opening specific mailings or for filling out forms. The result of these points provides a score with which Hyundai can qualify and categorise leads and take action at the right time.
Personalised content driven by interests
The first impression is extremely important. Look at the header of a mailing, for example. If you are interested in top-of-the-range cars, a header with compact cars will probably not appeal to you. And vice versa. Based on the 360-degree customer profile, Hyundai can personalise content on the website and in mailings and take relevance to the next level.
To get the most out of SharpSpring, Hyundai wanted to make a link between SharpSpring and multiple external systems. For example, to set up email flows with data from an external CRM. Via a customised API, we created a connection that not only exchanges data, but also applies smart logic.
Email flow Hyundai Electric Academy
In the early stages of our partnership, Hyundai actively used marketing automation for the Hyundai Electric Academy. In a certain period, participants received five videos by e-mail in which they learned all about electric charging and driving, followed by a test drive. When they watched all videos, they received a certificate of participation afterwards.
Hyundai now has a unified database with 360-degree customer profiles and one email system for marketing automation and regular newsletters. The aim was for employees to be able to work with SharpSpring independently. That's why we provide training on how SharpSpring works and how to set up smart email flows based on customer data.
SharpSpring is much more than just a marketing automation tool. In the future, Hyundai will also use more and more functionalities, like the 'My Hyundai' environment, the CRM, social media monitoring and the service module for customer questions. This way, they will be able to set up processes more efficiently and save costs by using fewer systems.
Does your brand deserve the stage?
Has your brand a lot to offer and is it time the world notices it? At iO, we’re here to supply you with research, brand strategies, experience building and relationship engagement. Our experts will shine a light on your brand and yours truly.
- How does a CRM tool help you build stronger, better relationships with your customers? By making their experience throughout the customer journey as smooth as possible. To make this happen, marketing, sales, and service must work together — with a tool like HubSpot. Lander Janssens (iO), Steven Van Duyse (iO), and Anneleen Boullart (InSites Consulting) will tell you all about it in this panel discussion.Read more
Infinite opportunities: Dorien Gevers (Carglass)The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read more
Marketing automationMarketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.Read more
Transformation in complex organisationsWith an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.Read more
How does HubSpot streamline your inbound marketing?HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.Read more
Why HubSpot should be included in your advertising strategyThird-party cookies are disappearing, Facebook targeting options have all but vanished, and Facebook and LinkedIn Message ads are no longer available in Europe. In short, targeting and personally addressing your target group are becoming increasingly difficult. Companies will have to rely on first-party data and alternative targeting options. And HubSpot could play a big role in this.Read more
Webinar: first-party data collection with HubSpotThe cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read more
Webinar: Increase your sales with affiliate marketingWant to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Read more