Five key ingredients to save 30% or more on marketing operations
Marketing operations have become increasingly complex over time, especially in enterprise organizations. As marketing needs grew, many businesses expanded their execution capabilities incrementally, often in silos. The result? Different departments and business units have built their own versions of the same marketing execution process, leading tot duplication of efforts, inconsistent workflows or investments in time or money doe not lead to the right return.
In this white paper, we take you through insights and tools to efficiently set up marketing operations in your organization. We take you through five essentials ingredients to maximise savings:
Your organisational set-up
The demand intake
Compliance by design
The right measurement system
How to leverage AI and other accelerators
For whom is this white paper of interest?
This white paper is of interest to decision-makers in marketing who want to improve their organization’s marketing and marketing operation ROI in a structured and sustainable way. And specifically for organizations facing complex marketing operations, e.g. due to size, (international) scale or a Multi-Brand strategy.
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