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iO: (your) partner for Selligent (by Marigold )
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Are you a B2C company with a lot of contacts in your database and an active engagement-oriented marketing style? Or a B2B company trading in high-volume merchandise? Regardless of the way your business operates, Selligent (by Marigold) is our solution of choice for advanced, omnichannel Marketing Automation.
There’s plenty to be said of Selligent, with its open and flexible data modelling options, extensive personalisation possibilities and state-of-the-art AI capabilities. It makes Selligent the right marketing automation platform to take your brand to the next level. You’re in the right place to read all about why that is.
20+ ongoing Selligent projects
20+ skilled Selligent experts
25+ Selligent certifications
In-house Selligent team
Selligent Partner
Full-service support, including asset creation, strategy, integrations, ...
How Selligent assists your organisation in marketing automation
Major Selligent functionalities include, among others:
Powerful customer journey development tools
Selligents tools allow you to create highly customised customer journeys based on your specific business needs and goals. Tailor your marketing campaigns to fit your unique customer base and drive more meaningful engagement.
Flexible and intuitive mail and page builder
Selligents mail and page builder provides a wide range of customisable templates to create emails and landing pages. It also offers an intuitive drag-and-drop interface to create and modify content without code, as well as responsive design capabilities.
Omnichannel support
The Selligent platform covers the channels your contacts are active on and allow you to engage with customers across multiple channels, including email, mobile, social media, web, and offline channels like direct mail.
The Selligent Grid
The Grid is Selligents core module for sending out emails at scale. It's optimally designed to deliver a high volume of personalised mails and even store them to be sent later for viewing by - for example - your service department.
Cortex
Cortex is the AI offering of Selligent and comes with Send-time-optimisation, Product Recommendations and Audience Selection to harness the power of AI in Selligents marketing automation.
Rich reporting options
Through Data Studio and Data Studio Pro, Selligent has all the tools it could ever need to present insights using an established collection of powerful dashboards and data capabilities.
Open architecture
Selligents architecture comes supported by standard integration with main Sales Automation solutions and well-documented API’s. It was designed from the start to be flexible and customisable and integrates easily with various platforms and apps.
Flexible data model
Selligents data allows for the capturing of a wide range of customer data with even extra possibility to use (for technical profiles only) SQL-procedures for advanced segmenting and data manipulation, including ‘CDP-light’ capabilities.
Selligent Marketing Cloud – B2C prowess & B2B potential
Originally meant to serve B2C brands, Selligent Marketing Cloud contemporary power lies in excelling in environments with a high contact count, high communication interactions and many automated customer journeys.
While Lead Gen capabilities are handled with the optional Site module, the base module comes with all our experts could ever need in terms of Engagement Marketing Automation.
“We can clearly state we consider iO as a major partner. Several individual partners, for many years, are now part of the iO group. Their combined experience in Selligent and their constant focus on investing in knowledge makes them very valuable for us and our customers. With the constant evolution of iO in mind, they will become even more relevant. Not only in the type of services they deploy, the type of customers they can support but also the territory they can handle.”
Nicolas Van Vijnckt, Head of partnerships BeNeLux, DACH and Poland
Read our whitepaper about email deliverablity.
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The advantages of Selligent
Selligent is infinitely flexible. It adapts seamlessly to your organisation's needs and ensures valuable interactions. Discover all the benefits of a marketing automation platform like Selligent:
Dynamic data
Bring together data from different sources, get a complete picture of your customer data, and make informed decisions at every scale with Selligent.
AI-driven automation
With Cortex — the built-in AI layer in Selligent Marketing Cloud — you have the power to boost conversions, visitor engagement, and customer relations in a few clicks.
Seamless omnichannel marketing
Unite all your campaign channels in one journey with Selligent. Combine email, web, social, print, and more — and reinforce your omnichannel strategy.
iO's Selligent expertise
20+ ongoing Selligent projects
20+ skilled Selligent experts
25+ Selligent certifications
In-house Selligent team
Selligent Partner
Marketing automation specialist
Our Selligent services
At iO, we pride ourselves to have the necessary resources to support our customers in all things Selligent. Our consultants and developers are equipped to assist you in the following areas:
Marketing and Marketing Automation Strategy
Auditing, analysis and consultancy
Implementation of new Selligent instances
Template and journey development
Data Modelling and procedure development
Integration services with other tools in the Tech Stack
First- and/or Second-line support
Ad-hoc support during peak periods or due to staff shortages
Full-service support where iO is responsible for the complete handling of complete marketing communication using Selligent Marketing Cloud
Book a Selligent demo
Discover the infinite opportunities of Selligent. Book a demo and discuss your questions with our experts.
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Clients that benefit from our Selligent expertise
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