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Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.
Look at this client story
Dive deeper into our campaigning services
Digital marketing encompasses all the marketing efforts to promote brands and connect with potential customers using the internet and other forms of digital communication. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Clients who trust our expertise
Related cases
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Performance Max: the campaign of the future?
Performance Max: a new campaign type launched by Google in 2021 that uses automation (i.e. automated bid strategy, real-time bidding…), makes Google Ads campaigns perform even better and saves the advertiser some time. Too good to be true? Based on our experience, we have summed up the most important aspects of Performance Max.Read more)
Case
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
What we do
Achieve and exceed your KPIs through performance marketing and iO | iO
Get more out of your ad campaigns with performance marketing. Find out how iO can support you, from strategy and setup to follow-up and optimisation.Read more)
Case
How can a Flemish brand get a foothold in the Walloon market?
iO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
What we do
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Read more)
Case
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client story)
Case
How do you stay relevant as a fashion chain in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client story)
Case
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story)
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story)
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Blog
6 tips to get more out of your Google Business Profile
In our last blog about Google Business Profile, you learned about how to set up your Google Business Profile . Today, we'll dig a little deeper and Sieben will give you 6 tips to turn your Google Business Profile into a success story. Time to kick it up a notch.Read more)
Case
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
Blog
Stronger together: the synergy between SEO and SEA
Is your organisation thinking about search marketing? Are you finding it difficult to decide between SEO and SEA? Often the combination of SEO and SEA is presented as an either/or story, while in fact, they both perform better when they work together. There is always a possibility that there will be conflicts between Search Engine Optimisation and Search Engine Advertising, but they can also reinforce one another. Together they can help you to achieve your goals: optimal digital visibility and findability. The only difference is how you approach it. If you want to find out more, you are in the right place.Read more
Blog
Changes in the advertising landscape: keyword types
Anyone who regularly works with Google Ads Campaigns will have already noticed. The keyword type Broad Match Modifier has disappeared. Why has this changed? How does this affect your current campaigns? And how can you adjust your advertising strategy accordingly? Advertising expert Inte shares her insights and tips to optimise your campaigns.Read more
The perfect mix of performance & brand…
Marketing is not just about selling your products and/or services. You also need to promote your brand and build a relationship with your target audience. That's why we strive to achieve the right balance between performance and brand in your campaigns.
On the one hand, we use the right mix of words and images — supported by data and focused on achieving your KPIs. On the other hand, we work on increasing the awareness of and the experience customers have with your brand. We don’t do this by simply focusing on impressive statistics, but by highlighting what your brand stands for; your story, your values, your approach.
… with a multimedia & cross-media approach
At iO, we always ensure the right mix of channels and media, both online and offline. From beautiful videos to mind-bending print campaigns. From computer and smartphone screens to the streetscape. We make sure you’re present in the entire living environment of your target audience.
We create relevant touchpoints for the right people to discover your brand, products, and/or services. Touchpoints that reinforce each other and also align with the rest of your marketing, beyond advertising. This way, we make the complete picture fit together and can truly deliver impact and results.
"With a fully integrated, in-house team, we are capable of devising comprehensive 360° strategies (on- and offline) with unmatched flexibility and delivery time."
Eli Ivens, Head of Media Services
iO x Google in numbers
150+
Google experts
400+
clients in BE and NL
€2.000.000+
media spend per month
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Why digital marketing is for you
Digital marketing is our flagship service. This is how we ensure a qualitative, sustainable stream of potential customers. From lead generation to awareness, brand experience and 360° or cross-media campaigns, our experts are at your service with their knowledge and experience. They stick to the importance of the right data, but with a heart for creativity in every solution.
Unleash the potential of your brand with digital marketing
How well do you know your brand and your target group? By understanding the DNA of your brand well, you know what you can translate into imagery and communication. That way, you first grab your audience's attention and then exert influence. Better yet, that's what our experts do. They dive deep into your DNA to fine-tune your digital (performance) marketing and translate the strategic lines into tactical campaigns.
Our Google Premium Partnership ensures you receive up-to-date marketing knowledge from Google — as well as Premium Google Support for regular beta access.
Our focus from the outset is on your organisation's desired results: together, we'll be on the same growth path from day one.
We also make time for advice on changes in privacy legislation and the advantages of first-party data.
We add efficiency and creativity to our customer-first strategies, using platform-specific creative services.
Why HubSpot should be included in your advertising strategy
Third-party cookies are disappearing, Facebook targeting options have all but vanished, and Facebook and LinkedIn Message ads are no longer available in Europe. In short, targeting and personally addressing your target group are becoming increasingly difficult. Companies will have to rely on first-party data and alternative targeting options. And HubSpot could play a big role in this.
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Nice to meet you, we’re iO
iO is a “blended agency”. We break down the walls between the agency, technology, and consultancy worlds. This creates a new way of working together. That's why we help you to sustainably shape and improve your entire brand experience from start to finish. We merge talents in strategy, creativity, content, marketing, technology, and data. This way, we harness the power of working together smartly.
Want to work on your project together?
Just leave your information below. Our experts are happy to help!