Digital marketing and advertising: when performance meets brand

Digital marketing and ads iO

If you want to grow as an organisation, then the presence of digital marketing in your business operations is a must. You open the (digital) door to traffic, leads and sales by means of your target group that is searching for your product or service in a targeted manner.

  • 150+ digital marketeers

  • Focus on performance

  • Supported by data

  • Expertise in all kinds of advertising platforms

  • Increase impact with strategic media placement

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Got questions about digital media campaigns? Let us know.

Clients that benefit from our digital marketing expertise

Brussels Airport
Aten - iO
CKS - iO
Donaldson - iO
Tony's Chocolonely
UniversiteitAmsterdam - iO
BataviaStad - iO
"Effective marketing? That's right between performance and brand marketing. At the performance end of the spectrum, you're in the right place for the proper mix of words and images, supported by data and focused on achieving your KPIs. At the other end is the brand and the brand building process — ads with less focus on pretty statistics but still supporting the loading of your brand."

expert iO

Analytics charts

Why digital marketing is for you

Digital marketing is our flagship service. This is how we ensure a qualitative, sustainable stream of potential customers. From lead generation to awareness, brand experience and 360° or cross-media campaigns, our experts are at your service with their knowledge and experience. They stick to the importance of the right data, but with a heart for creativity in every solution.

Unleash the potential of your brand with digital marketing

How well do you know your brand and your target group? By understanding the DNA of your brand well, you know what you can translate into imagery and communication. That way, you first grab your audience's attention and then exert influence. Better yet, that's what our experts do. They dive deep into your DNA to fine-tune your digital (performance) marketing and translate the strategic lines into tactical campaigns.

  • Our Google Premium Partnership ensures you receive up-to-date marketing knowledge from Google — as well as Premium Google Support for regular beta access.

  • Our focus from the outset is on your organisation's desired results: together, we'll be on the same growth path from day one.

  • We also make time for advice on changes in privacy legislation and the advantages of first-party data.

  • We add efficiency and creativity to our customer-first strategies, using platform-specific creative services.

Why HubSpot should be included in your advertising strategy

Third-party cookies are disappearing, Facebook targeting options have all but vanished, and Facebook and LinkedIn Message ads are no longer available in Europe. In short, targeting and personally addressing your target group are becoming increasingly difficult. Companies will have to rely on first-party data and alternative targeting options. And HubSpot could play a big role in this.

Hubspot advertising | iO

How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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