Content & asset creation: content that connects and inspires
From web copy to videos, social media posts and gated content like whitepapers and webinars: content greatly influences your brand identity. Our (multilingual) content experts provide advice, scheduling and execution of all content, on- or offline.
Marketing, especially, has never had so many touchpoints that require assets and content to work. That’s why you should put your faith in a partner who has all the skills and resources to deliver these assets at a high pace and the highest quality.
Create an experience
iO thinks, creates, executes
Make a mix that works
What do we do?
Each organistion has a story. Our experts will help you reach your target audience by telling that story correctly – with the right content, it will leave a lasting impression.
Got questions about content and asset creation? Let us know.
Clients who trust our expertise
Why trust in powerful content?
Valuable content pulls users towards certain brands – and pushes them away when it doesn’t meet expectations. Whether we’re talking about website copy, your latest social media post or a monthly newsletter: content greatly influences the way your brand is perceived.
Would it be enough to write, draft and launch good content? That’s just one element of the mix that leads to successful content. A good content strategy provides hub, help and hero content, all attuned to the customer journey. A clear tone of voice that matches your brand and is used in all communications makes your content recognisable.
It’s obvious: content & asset creation is a long story – one our content experts can write with you.
Content & motion
It’s all in the mix.
At iO, we bring content together in a dynamic way to attract the target audience’s attention and cultivate interaction.
When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content. We don’t just wow our clients with radio and television advertising. We also help you:
Turn your brand story into captivating creative campaigns;
Reach your target audiences on the right channels;
Find the right balance between emotion and reason.
Time for content customised to your brand and users?
Our content experts write, build, design and animate your content for your target audience.
- Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Ready, click, action! Get started with interactive videoVideo, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.Read more
Video content in your marketing mix: the definitive guideSpoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Read more
The ultimate end-of-year guideCyber week and the end-of-year are approaching fast. There's still a lot of great opportunities to boost your sales. This guide (in Dutch), will help you fine-tune your communication and advertising strategy so that you can grab your target audience's attention and keep it. We will teach you how to sell through external platforms and marketplaces like Bol.com and Amazon, and how to roll out the digital red carpet for your customers.Read more
Why you should use video and visual storytelling in your content approachVisual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Read more
Increase your webshop turnoverWebshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Read more
Advertise on and grow with Twitch!You probably know about Netflix and Spotify. But have you ever heard of Twitch? With nearly 140 million monthly users, Twitch is one of the largest streaming platforms in the world. And yet, it is also a very underused advertising channel. Meaning there are loads of advertising opportunities waiting for you to take advantage of them.Read more
How to chart the marketing course using channel managementTo make your online business run smoothly, there are several aspects you can focus on. Your channel mix is one of those aspects. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? With channel management, you will find answers to these questions.Read more