Case
How do you scale a lead gen strategy with affiliate marketing?
Successful affiliate marketing strategy generates leads and conversions. Want to know how we did it? Read our Philips case.
Look at this client story
Achieve and exceed your KPIs through performance marketing
The right message in the form of the right ads. Using the right channels and aimed at the right target group - fully aligned with your business objectives and budget. Measurable and optimisable, each single one of them.
That is performance marketing. And that is where iO can help you.
+ 150 experts
Tailored performance training
+ 400 customers in Belgium and the Netherlands
Data-driven way of working
B2C & B2B expertise
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What to expect of iO’s performance marketing?
Would you like to talk about performance marketing? Let's talk.
Customer already relying on our performance marketing expertise
Our most recent performance marketing projects
Case
How do you stay relevant in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client storyCase
How does a creative brand campaign support ambitious recruitment goals?
iO created two creative and multifaceted communication campaigns to strengthen the ACLVB’s image and recruitment. Click the link to find out more.Look at this client storyCase
How do you generate more leads and sales from diverse audiences?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client storyCase
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client story
Scripting and innovation for the best results
Once your performance marketing is up and running, we use finetuned scripts to accurately analyse and improve the performance of your ads.
These scripts are one of many examples of our cross-service approach and drive for innovation. Experts from our various teams are constantly working together to combine their expertise into new solutions and opportunities. And not only for their benefit, but also for yours.
This way, we not only help you finetune your performance marketing, but also integrate it into your overall strategy. After all, performance is only part of the marketing puzzle. And together, we make sure every piece falls right into place.
How to develop a first-party data strategy?
How do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase?
Advertising channels, -networks & -platforms we use
Adchief
Seedtag
Ads & Data
Outbrain
Teads
Sage + Archer
Criteo
DPG Media
Outsight
Adform
Waze
Quora
TikTok
Snapchat
The advertising channels we use
There are several ways to bring your message to life in ads. How do we choose the right one? By starting from your initial question, leaving you with a calculated online advertising ROI at the end.
Want to follow an event, webinar or training?
Our experts regularly give free sessions on this topic. Don't miss out.
Look at our events calendarSubscribe to our newsletter and get informed about future events, webinars, and training courses.
Dive deeper into performance marketing
Webinar
The TikTok effect for brands
Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Read moreWebinar
Webinar: first-party data collection with HubSpot
The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read moreWebinar
Webinar: Increase your sales with affiliate marketing
Want to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Read moreWebinar
Webinar: Alternatives for Google Analytics 4
Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support.Read moreWebinar
Get more out of your marketing budget with Marketing Mix Modelling
We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Read moreWhitepaper
Getting started with Google Analytics 4
Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4.Read moreWhitepaper
Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Read moreWhitepaper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Read more
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us