Adform advertising


You might not immediately recognise the name Adform, but you have probably already encountered at least one Adform ad. Adform is a global Demand Side Platform for media buying, that relies on the efficient combination of data, creativity, and trading.

The biggest advantage of Adform? Access to the largest direct advertising media networks. Think of the dominant players in Belgian and Dutch (news) media, from DPG and de Persgroep, to Roularte and Telegraaf Media Groep, and the underlying brands and, het Nieuwsblad, Tweakers, Libelle, Flair and Dumpert.

To get ahead in this market – alongside a clear strategy that’s supported by high-quality advertising – you have to be in the right place, and that’s with iO's advertising experts and specialised media buyers.

  • +25 experts 

  • B2C & B2B expertise 

  • Tailor-made advertising strategies 

  • Innovative media buying 

  • Reporting and analytics

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Unlock the potential of digital media with Adform

Thanks to an elegant user experience, the Adform Demand Side Platform provides seamless activation of advertising campaigns, across channels and in real-time. With Adform, you get one crystal-clear DSP to identify, reach and activate audiences with precision, across channels such as display, audio, video, CTV (Connected Television), DooH (digital-out-of-home), mobile and in-app.

The last, distinctive element? The impressive collection of advanced algorithms, and the use of machine learning that allows us to focus each campaign on the goals that are most important to your business.

We can use Adform advertisements in a hyper-targeted way to reach specific target groups and users. Think of targeting based on previous surfing behaviour, location, interests and much more. Our experts buy media in the targeted segment thanks to real-time bidding, that includes mobile and desktop media. That’s not all, Adform has more unique advantages to offer:

iO, your advertising experts for results and brand equity

At iO, we find the ideal blend of result and brand-oriented advertising. On the one hand, we use the right mix of words and images – supported by data and focused on achieving your KPIs.

On the other hand, we build awareness of – and the experience that customers have with your brand. This not only by focusing on beautiful statistics, but also on what your brand stands for, your story, your values, your approach.

How do we make this happen?

Organisations we assist

Baloise - iO
Brussels Airport
Nitro - iO
June energy - iO
Helan - iO
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iO, a cross-industry trusted supplier.

We have the privilege of serving organisations in a wide range of industries, all of them with unique needs and processes when it comes to data. Is yours among them? Read all about – why not right away?


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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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