adform

Adform advertising

You might not immediately recognise the name Adform, but you have probably already encountered at least one Adform ad. Adform is a global Demand Side Platform for media buying, that relies on the efficient combination of data, creativity, and trading.

The biggest advantage of Adform? Access to the largest direct advertising media networks. Think of the dominant players in Belgian and Dutch (news) media, from DPG and de Persgroep, to Roularte and Telegraaf Media Groep, and the underlying brands HLN.be and Nu.nl, het Nieuwsblad, Tweakers, Libelle, Flair and Dumpert.

To get ahead in this market – alongside a clear strategy that’s supported by high-quality advertising – you have to be in the right place, and that’s with iO's advertising experts and specialised media buyers.

  • +25 experts 

  • B2C & B2B expertise 

  • Tailor-made advertising strategies 

  • Innovative media buying 

  • Reporting and analytics

Unlock the potential of digital media with Adform

Thanks to an elegant user experience, the Adform Demand Side Platform provides seamless activation of advertising campaigns, across channels and in real-time. With Adform, you get one crystal-clear DSP to identify, reach and activate audiences with precision, across channels such as display, audio, video, CTV (Connected Television), DooH (digital-out-of-home), mobile and in-app.

The last, distinctive element? The impressive collection of advanced algorithms, and the use of machine learning that allows us to focus each campaign on the goals that are most important to your business.

We can use Adform advertisements in a hyper-targeted way to reach specific target groups and users. Think of targeting based on previous surfing behaviour, location, interests and much more. Our experts buy media in the targeted segment thanks to real-time bidding, that includes mobile and desktop media. That’s not all, Adform has more unique advantages to offer:

  • Omnichannel as a basis for media use

    The contemporary digital consumer is active on numerous devices and channels, often at the same time. Ranging from traditional desktops, mobile devices, and video to 'newer' channels such as CTV, audio, DOOH and gaming. With the Adform marketplace, our experts connect your brand to the media your audience uses – for results that convert seamlessly.

  • Tailored to the cookieless era

    In the cookieless reality, the ban on cookies and third-party data non-negotiable. Collecting first-party data is an absolute must and that has not escaped Adform's notice. That is why all data that our experts collect with Adform is independently accredited and validated which means that we don’t just measure the success of each investment extremely accurately, but the data collection and storage is also future-proof.

  • Privacy and efficiency are key

    Adform is at the forefront of the global turn to privacy-compliant digital advertising and is built with a native understanding of the European privacy landscape and everything that comes with it. With European data processing capabilities and a privacy-oriented platform architecture, Adform is an excellent tool for ethical advertising.

iO, your advertising experts for results and brand equity

At iO, we find the ideal blend of result and brand-oriented advertising. On the one hand, we use the right mix of words and images – supported by data and focused on achieving your KPIs.

On the other hand, we build awareness of – and the experience that customers have with your brand. This not only by focusing on beautiful statistics, but also on what your brand stands for, your story, your values, your approach.

How do we make this happen?

  • Tailored advertising strategy and media planning

    Advertising should always be targeted. That is why we first develop a tailor-made advertising strategy. We put together the perfect mix of channels and assets based on your KPIs and target groups. Before we buy media space, we provide you with a detailed plan of action. Our experts will help you select the best channels to spread your message.

  • The right, sounding ads

    After we have worked out your strategy, we bring your message to life with images and words that intrigue, inspire, and encourage interaction. This is how we create powerful advertisements, perfectly aligned with your brand and the extensive media network that we have at our disposal thanks to Adform.

  • Crystal clear reporting and adjustment

    Through periodic customised reports, we keep you informed of the performance of your advertisements. We tell you how things are going, what insights we have gained, and the next steps are crucial to ensure your future success. We use these learnings, to optimise the media plan.

Organisations we assist

    iO, a cross-industry trusted supplier.

    We have the privilege of serving organisations in a wide range of industries, all of them with unique needs and processes when it comes to data. Is yours among them? Read all about – why not right away?

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    Great to meet you, we are iO

    Nice to meet you, we are iO

    We're a European leading digital agency, home to ambitious people, brands and organisations and ready to bridge the gap between customer expectations and digital reality. With 2,000+ experts across 12 campuses in 5 countries, we deliver marketing that performs, content that connects, and platforms that scale. All seamlessly integrated across data, media, AI, infrastructure and digital operations.
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    How can we be of service?

    Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!