Criteo: a powerful Commerce Media Platform for automated online advertising
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Impressive conversion statistics and extended reach? That's every digital advertiser's dream. With Criteo, your advertising campaigns reach your commercial customer acquisition and retention goals faster, with machine learning as the secret ingredient.
Criteo provides an advanced platform for digital advertising and uses machine learning to create targeted, data-driven campaigns that are seen by the right people at the right times and in the right places.
As a Criteo Certified Premium Partner, iO's expertise is extra valuable for media owners and marketers to achieve results with the platform.
Quality digital advertising
Smart contextual targeting
Optimal visibility
Measurability and ROI analysis
Dynamic ads
iO is Criteo Certified Premium Partner
Our Criteo services
As a leading digital agency, we use Criteo's Commerce Media Platform to improve the effectiveness of our client’s digital marketing. We achieve results by approaching target groups with more focus and efficient use of marketing budgets.
Targeting and segmentation
How well do you understand your target group? With Criteo's CMP, we provide data with depth to help you get the right insights about your audience and more effective targeting with relevant ads. What's in it for you? More ROI from your advertising budget.
Cross-device retargeting
Our experts re-target consumers across devices so that your brand doesn't lose sight of any potential customers, on every device, so that you can reach potential customers who would otherwise have been lost.
Dynamic ads
The best ads are dynamic, automatically tailored to the interests and needs of the potential customer you have in mind. This increases the relevance and effectiveness of the ads and helps you spend your advertising budgets more effectively.
Measurability and ROI analysis
Criteo offers extensive reporting and analysis features, allowing us to accurately measure the performance of each ad and thus also calculate the ROI of marketing campaigns. This makes our advice even sharper and your marketing efforts more efficient.
Book a Criteo demo
Discover the endless possibilities of Criteo. Book a no obligation demo and talk to our experts.
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Criteo's offer for marketing organisations
With Criteo, you'll also leverage a range of innovative technologies, including advanced geolocation, retargeting, and programmatic advertising.
This allows marketers to better respond to the specific needs and preferences of their target audience and adjust their digital marketing strategy for the best performance.
"As a Partner Manager at iO, I am proud of our successful partnership with Criteo and look forward to helping our clients achieve their business goals."
Martijn Vervoordeldonk, Criteo partner manager iO
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The benefits of iO as a Criteo partner
At iO, we are proud of our status as a Criteo Certified Premium Partner. What are the benefits for our clients? Everyone benefits from our expertise and extensive experience of implementation and guidance around Criteo, and also our access to Certificationtraining courses offered through the Criteo Commerce Academy.
As experts in Criteo's data and product solutions, we are well equipped to help our customers achieve their future growth goals.
The iO-Criteo partnership is an opportunity for our clients to strengthen their digital presence and online sales and thus benefit from the power of advanced technologies and dedicated customer support.
The benefits of Criteo
Quality digital advertising
By showing the right ad to the right potential customer at the right time, you lay the foundation for success. Criteo also predicts personal suggestions for products – to directly link your target audience to what they are most likely to find interesting.
Smart contextual targeting
Did you know that Criteo doesn't just place your ads on pages based on keywords? With first-party commerce data - tailored to the new, cookieless reality - they place advertisements in relevant places, for maximum impact.
Optimal visibility
Criteo only has the world's best publishers to offer, so your ads can also be seen on websites with impressive visitor numbers. A figure that sums this up nicely? 1,400 million potential customers per month.
CPC, COS or ROAS?
As an advertiser you can use Criteo on the basis of cost per click (CPC) but also on COS (Cost Of Sale) or ROAS (Return On Ad Spend). As an advertiser, you only pay for leads who click on a banner and visit your website.
Loyalty as a decisive factor
Both your current customers and your potential customers are actively reminded of their visit to your website and your products. This way they are inspired to honour your website more regularly with a visit.
Want to talk to our Criteo experts?
Give us a call via the button below. One of our experienced Criteo experts will answer all your questions.
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